General Easy Retarget Questions:

What's the difference between a Basic plan and Pro plan?

Our Basic Plan is designed for users who aren’t as familiar with pixels and retargeting. This plan is limited to just 5 URLs, and only allows for Facebook retargeting functionality. However, it will walk you step by step through creating an ad, and publishing your ad to Facebook, which makes it ideal for first time Facebook Ad users.

Our Pro Plan is designed with more experienced marketers and agencies in mind. With our Pro Plan you have the ability to use ANY pixels you would like. This includes, Facebook, Google AdWords, AdRoll, ReTargeter, and thousands of other pixels. We provide you with everything you need to manage and implement pixels and links. However, the ad creation is done directly within your ad network’s platform. For example, if you have a Google AdWords pixel that is being used you can easily include that pixel in your link, and then build your ads directly within your Google AdWords account.

The Pro Plan also allows you to edit link destinations AFTER you have created a shortened link. This is a huge benefit as it will allow you to use the same link for pre-campaign work, and then just change the destination in one spot, as opposed to having to change it manually on every placement and ad you may be running.

Pro Plan’s are limited to 35 links per account. Please contact us if you need more and we will provide more information on enterprise pricing.

Does Easy Retarget support the Google URL builder, UTM tracking values and other URL variables?

Yes indeed (and better than Bit.ly we might add)! Our goal is to be as invisible as possible for the campaign, here are three use cases. However, please note, for Kickstarter campaigns you CANNOT use your Kickstarter shortened link and use UTM values as Kickstarter will remove all of them on their end. Be sure to use your full www.kickstarter.com link:
a. If you DO NOT specify UTM values (i.e. utm_source, utm_medium, utm_campaign) to your link, then we will automatically pass the referral information over to your dashboard. For example, if you post your ezrt.io/xxxx link to Facebook and someone clicks on it, then your analytics will show the source as “www.facebook.com”. The medium as “referral”, and the campaign as “ezrt”.

b. If you DO specify UTM values on the non-shortened link, then those will override anything that we have passed through. For example, if you post that same link to Facebook, but specify the utm_source as “facebook-12345” then in your Kickstarter reporting you’ll see the source as “facebook-12345”, not www.facebook.com

c. You can also add UTM values to the shortened link and those will be passed through properly. This is HUGE, you no longer need to create a unique shortened link for each UTM parameter. Simple take your ezrt.io/xxxx link and add UTM parameters to it just like you would any other link. Those values will then be passed through to your Google Analytics. However, note that within Easy Retarget we will still only show the link WITHOUT the parameters, and the clicks for that link are for ANY clicks to that link, they are not UTM specific. We STRONGLY recommend you use the Google URL Builder to append the UTM values.

My Kickstarter campaign hasn't started yet. How can I setup my ads on EasyRetarget?

It’s never too early to get setup for a successful Kickstarter launch. Once you have your Kickstarter campaign preview link the you’re ready to create retargeting ads with EasyRetarget. Simply use your preview link to create your EasyRetarget ads, once the campaign goes live that link will automatically redirect to your live campaign.

How does EasyRetarget work?

Kickstarter and many other websites don’t allow for the use of retargeting pixels of their website. However, EasyRetarget is not pixel based, it’s link based. This allows you to still take advantage of the power of retargeting when a pixel is not possible. Successful Kickstarter campaigns use Bit.ly links to keep track of how many people clicked on your link as well as other metrics. By using EasyRetarget instead of (or in conjunction with) Bit.ly you are able to track clicks and also automatically add people to your retargeting group.

Why would I need more than 1 link for my Kickstarter campaign?

For many campaigns, 1 link is completely fine. However, if you want to further segment your users into different groups you can use multiple links (which is why we give you up to 5 for Easy Retarget Basic). For example, if you want to group everyone that comes from your media outreach and PR efforts into their own group, then you could create a unique link to JUST use for PR and Media Outreach.

Do you offer a free trial?

Unfortunately, we don’t offer a free trial since most of our customers use this for Kickstarter campaigns which only last 30-45 days.

Can I remove backers from my retargeting audience?

While there is not a perfect way to do this, we’ve put together a step-by-step tutorial with the best possible solution to answer this question. This functionality is only available for Easy Retarget Pro members. Find the complete tutorial here.

Does Easy Retarget support Facebook conversion tracking using the Facebook pixel?

The Facebook Pixel is used for many different things. For example, the same pixel is used for Retargeting, as well as Conversion tracking, and even for generating look a like audiences, etc. Being a retargeting service, we support the retargeting functionality of the pixel. The conversion tracking functionality would require that the code be placed directly into Kickstarter’s thank you page, which unfortunately no one has access to. However, our segmenting backers tutorial will allow you to get as close to tracking conversions as possible. Simple use your second URL (step #14 of the tutorial) as the thank you page URL when creating the conversion in Facebook Ad Manager. Still have questions? No problem, contact support@easyretarget.com for more info about this!

Can I use Bit.ly (or another redirected URL) with Easy Retarget?

Absolutely! Simply take your ezrt.io/xxxx link and plug it into Bit.ly or any other provider. Many times our users will purchase a custom URL from GoDaddy (i.e. www.mysweetkickstarter.com) and then just have it redirect to ezrt.io/xxxx.

Does Easy Retarget integrate with my Facebook Ad Account?

Yes. When you create a Basic Link + FB Ad within our system we will publish the ad and create the custom audience setup automatically within your account. After that, you can utilize this audience just like any other custom audience within your Facebook account. How cool is that?!

If I cancel my account, will my links stop working?

We’re not THAT mean. If you need to cancel your account, we will keep your ezrt.io/xxxx active, but all pixels will be removed so you will no longer be able to add people to your retargeting audiences.

Easy Retarget Basic Plan FAQ:

I keep getting a Facebook #100 Error. How can I fix this?

The Facebook #100 error is a generic error on Facebook’s side when it doesn’t like something being sent to it. Here are the common symptoms to check:

  1. Have you accepted ALL of the Facebook Terms of Service required? Here are the links:
    1. https://www.facebook.com/ads/manage/customaudiences/tos.php
    2. https://www.facebook.com/customaudiences/app/tos/
    3. https://www.facebook.com/ads/manage/convtrack/tos
  2. Make sure the date range of your ad is more than 5 days long.
  3. Make sure your budget is at least $10/day
  4. If you are using a custom image for your ad, ensure it is the proper size (1200 x 628)

We have found that 99% of the time, these 4 items are the main issue behind a #100 error. If you are still having issues, simply contact support@easyretarget.com and we will help out!

What are the steps for creating an Basic (not Pro) retargeting ad with EasyRetarget?

1. Grab your Kickstarter campaign URL (or any other website URL)
2. Paste it into EZRT here (Click Here)
3. You’ll then connect to your Facebook Ad account (or create one if you don’t already have one).
4. Next EZRT will help you build a Facebook Ad, step by step. This ad will be used as your retargeting ad.
5. We will ask you whether you would like to just use an EZRT.io/xxx link or track ALL website traffic. Click here for more info about this.
6. After the Ad is created and automatically sent to Facebook you’ll receive a new link that starts with http://ezrt.io/XXXXX
7. Use this link for ALL of your marketing efforts for your Kickstarter campaign and it will automatically add people to a custom audience within Facebook. Facebook will then show the ad that you created in step #4 to those people.

Having trouble verifying your Facebook advertising account?

1). Please open a separate window and login to your Facebook account

2). Click on “Ads manager” on the left hand side

Easy Retarget

3). Make sure you have an ad account setup. This means you need to have at least run 1 Facebook ad in the past. If you’ve never created a Facebook ad in the past, you’ll need to create one ad and verify a payment method. You can quickly setup a Facebook ad with a minimum budget of $5 or $10. Doing so, will give your Facebook account an “advertising account id” which Easy Retarget will use for you to run retargeting ads for your Amazon, Kickstarter, Etsy, & other 3rd party platforms.

Facebook retargeting for Kickstarter

4). Once you have created your first Facebook ad is verified & up and running on Facebook; head back on over to Easy Retarget. You will now be able to login with no trouble and can proceed to use Easy Retarget. At this point in time you can pause your 1st Facebook ad campaign (be heading back into the “Ads Manager” on Facebook) if you do not otherwise want that campaign to run. Easy Retarget just requires you to have run a Facebook ad campaign in the past to use your Facebook ads account id for our API. If for any reason you are still experiencing trouble logging in to Easy Retarget, please fill out a support ticket for prompt assistance.

Facebook is asking me to accept the terms of service. What's the deal?

Facebook requires you to accept a new set of terms of service since it may be your first time setting up a custom audience. Please click the links below and then try to publish your ad again. Be sure to copy your ad text so that you don’t lose it. This step is 100% out of our control and is required by Facebook.


What are the dimensions for a Facebook Ad Image?

Facebook recommends using an image that is 1200 x 628 pixels, or 1.9:1 aspect ratio.

How do I create another ad (i.e new image + text) for an existing ezrt.io/xxxx link?

Many times, you’ll want to create a new ad for your existing campaign (i.e new images or ad copy) to freshen things up for your audience. Rather than having to create a completely new ezrt.io/xxxx link we’ve created the ability for you to add a new ad to that existing link. Here’s how you do it. Login to your EZRT account and go to “Dashboard”, on this page you’ll see a list of all your campaigns/links. Find the campaign that you’d like to add a new ad to and on the right side you’ll see a button that says “Add an Ad”, click it. Now follow the steps just like you did to create your initial retargeting ad and you’ll be good to go!

Can I edit my URL after my ezrt.io/xxxx link has been created?

Unfortunately, this functionality is only available  to Pro users. If you upgrade to a Pro account you have the ability to edit all future links. Pro members can also have the destination of previously created links changed, by contacting support@easyretarget.com and providing the current destination link, your ezrt.io/xxxx link, as well as the new destination.

What does Just EZRT Link or EZRT Link & Website Traffic mean?

Easy Retarget is primarily used for our Retargeting Links, which allows you to place your retargeting pixels on a link and track anyone who clicks on that link. This is ideal for uses like Kickstarter campaigns, which don’t allow you to place a pixel on your campaign page. However, we also want to make creating a retargeting ad easy for EVERYONE. So we now allow you to select if you JUST want a retargeting link, or if you would like to track the traffic on your website as well, using your Facebook retargeting pixel.

If you have the ability to edit the code of your website then you will be able to add your Facebook pixel to your website and track ALL visitors that come the website, IN ADDITION to people who click on your EZRT.io/XXXX retargeting link. This will expand your audience even more and allow you to be more effective with your retargeting ads.

Here is what each option on your ad creation page means:

Just EZRT Link


If you select this option then your ad will ONLY be shown to people who click your ezrt.io/xxx link.

EZRT Link & Website Traffic

screen-shot-2016-12-09-at-10-09-33-amIf you select this option then we will ask you to enter the website URL which you would like to track visitors on. This will allow you to show your retargeting ad to anyone who clicks your link AND also visits your website. After you publish your ad, you will be required to enter your Facebook Pixel code onto your website. We will provide you with the code to use.

We understand that this topic may be slightly confusing for new marketers, so if you have any questions please contact support@easyretarget.com and we will be happy to help out!

Easy Retarget PRO Plan FAQ:

How do I create a Pro Link for my Kickstarter campaign?

1. New Link > Pro Link
2. Paste your Kickstarter campaign URL into the URL field
3. Add your Facebook Pixel to this link
4. Click “Get Link” and Copy That URL
5. Create Your Custom Retargeting Audience in Facebook Ad’s Audience (Instructions: http://www.easyretarget.com/creating-custom-audience-facebook-ads/)
6. Create your retargeting ad within Facebook Ad manager just like you would any other ad, but have that ad targeted to the audience that you created during step 5

Can I edit my URL after my ezrt.io/xxxx link has been created?

Yes, this functionality is available for all PRO LINKs, it is not available for basic links. On your My Links page, you will see an “Edit Link” button. Click that and it will take you to a page that looks similar to the page you were on when you created that link to begin with. The top field will show you the destination of that link, simply update it with the URL of where you would like to send the traffic from now on. After you’re done, click “Save”. All traffic will now be routed to the new destination. This functionality can be VERY POWERFUL and save a ton of time, especially when using your ezrt.io/xxxx link for Facebook Ads.

I use AdRoll and placed the AdRoll pixel on my EZRT Pro link, how do I specify my ezrt.io/xxxx in AdRoll?

This tutorial should help get you going. For additional questions about the AdRoll interface we recommend contacting them directly. However, whenever they ask for the URL, simply use your ezrt.io/xxxx link. https://help.adroll.com/hc/en-us/articles/212677757-URL-Segments

How do I remove backers from my retargeting audience?

We’ve put together a step-by-step tutorial to answer this question. This functionality is only available for Easy Retarget Pro members. Find the complete tutorial here.


Pro Account: How do I find/create my Facebook Pixel to add to my link?

Pro links require that you add the pixels to the link, this allows for more flexibility. In the case of Facebook, you need to copy and paste your pixel into the link. Here is how to find your pixel:

  1. Go to https://www.facebook.com/ads/manager/pixel/facebook_pixel/
  2. Click “Actions”, then select “View Pixel Code”
  3. Copy the code in the box
  4. When you create your pro link, simply click “Add Pixel”, then “Create a New Pixel” and paste this code into the box that says “Pixel Code”
  5. Once the link has been saved that pixel will be saved to your account so you don’t need to copy and paste it each time.
  6. Now that the pixel has been added, you will want to create a new audience for your retargeting group.
  7. Go to https://www.facebook.com/ads/manager/pixel/facebook_pixel/ again
  8. Click on “Create Audience”, a window will pop up.
  9. Enter the information just like we show below, but use YOUR EZRT.IO/XXXXXX link as the “URL Contains” field. You may also name your audience whatever you would like.


  1. Now when you create your retargeting ads, simply target the ads toward this audience and anyone that clicks on your ezrt.io/xxxx link will automatically be added to the audience and see your ads.

How do I create a custom audience in Facebook after I get my ezrt.io/xxxx link?

This just takes 4 steps, find the full tutorial here.

How do I create a retargeting audience in Google AdWords after I get my ezrt.io/xxxx link?

The following link will walk you through the process as outlined by Google. If they ask for your website URL, just use your ezrt.io/xxxx URL. https://support.google.com/adwords/answer/2454064?hl=en

Contact Support

Having trouble accessing your account? Questions about billing? Stuck on an ad? Just want someone to talk to? Simply click on the Live Chat icon in the bottom right corner here, fill out the form below, or email our support team directly at support@easyretarget.com and one of our helpful team members will get back to you as soon as possible. We’re here to make sure you succeed!

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