Easy Retarget is primarily used for our Retargeting Links, which allows you to place your retargeting pixels on a link and track anyone who clicks on that link. This is ideal for uses like Kickstarter campaigns, which don’t allow you to place a pixel on your campaign page. However, we also want to make creating a retargeting ad easy for EVERYONE. So we now allow you to select if you JUST want a retargeting link, or if you would like to track the traffic on your website as well, using your Facebook retargeting pixel.
If you have the ability to edit the code of your website then you will be able to add your Facebook pixel to your website and track ALL visitors that come the website, IN ADDITION to people who click on your EZRT.io/XXXX retargeting link. This will expand your audience even more and allow you to be more effective with your retargeting ads.
Here is what each option on your ad creation page means:
Just EZRT Link
If you select this option then your ad will ONLY be shown to people who click your ezrt.io/xxx link.
EZRT Link & Website Traffic
If you select this option then we will ask you to enter the website URL which you would like to track visitors on. This will allow you to show your retargeting ad to anyone who clicks your link AND also visits your website. After you publish your ad, you will be required to enter your Facebook Pixel code onto your website. We will provide you with the code to use.
We understand that this topic may be slightly confusing for new marketers, so if you have any questions please contact firstname.lastname@example.org and we will be happy to help out!