The Easy Retarget platform has been used to help raise over $1,000,000 on Kickstarter within the first few months of our public launch, but we’re just getting started. We are constantly gathering feedback from our users to make the platform better, while still maintaining the simplicity that they love. One common piece of feedback from our users was that they wanted the ability to use other retargeting pixels such as Google AdWords, AdRoll, ReTargeter, and many others for their campaigns.
Well, we heard you loud and clear, and we’re super excited to announce the launch of Easy Retarget Pro. Pro users get all of the great benefits of our Basic plan (such as automated Facebook retargeting), but now have the ability to create “Pro Links”.
WHAT’S A PRO LINK?
A Pro Link lets you easily take your usual destination URL and then add up to 10 Pixels from ANY provider (i.e. Facebook, Google AdWords/Double Click, AdRoll, etc.) and we’ll instantly give you a nice new shortened link to use just like you’re used to. Anyone that clicks on that link will automatically be added to all of the retargeting audiences that are within that link.
No need to create a Facebook ad through our system!
With Pro Links you have complete control. All of the ads are created directly through your favorite platforms per usual, you just give us the pixel you need to fire, and consider it done.
WHAT ARE SOME USES FOR PRO LINKS?
This is really what we’re most excited about. Pro Links expand Easy Retarget into so many different use cases. Pro Links give you the ability to continue business as usual on your end, but bring the power of managing audiences to a whole new level. Here are just a few use cases:
Segment Backers and Target with Unique Ads
Use two EZRT links for your Kickstarter retargeting campaign to help track conversions on Kickstarter and easily remove backers from your main retargeting ads, and show them specific ads targeted to backers. Want more info on how to do this? Click Here.
After Your Kickstarter Campaign is Over
Getting some good press and media coverage after a successful campaign? Promote all your media coverage without feeling like you’re just sending people to another website that you can’t control. Use an ezrt.io link so visitors get added to your retargeting audience.
Are you sending traffic to articles on another website such as Forbes, Huffington Post, or any others? Why just let them retarget the traffic you send them? Quickly create a pro link, paste your pixels in and you’re good to go!
Sending people to someone else’s landing page is great, unless they decide to leave that page. You just put the effort to send them there, and then lost them. With Pro Links, just paste your affiliate link into Easy Retarget, select your pixels to add, and go!