Creating Custom Audience in Facebook Ads

  1. Go to https://www.facebook.com/ads/manager/pixel/facebook_pixel/
  2. Click on “Create Audience”, a window will pop up.
  3. Enter the information just like we show below, but use YOUR EZRT.IO/XXXXXX link as the “URL Contains” field. You may also name your audience whatever you would like.

ezrt_audiencecreation

4. Now when you create your retargeting ads, simply target the ads toward this audience and anyone that clicks on your ezrt.io/xxxx link will automatically be added to the audience and see your ads.