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Kickstarter Marketing Tips From The Pros

We’ve all heard of Kickstarter now, so it simply isn’t enough to just put your project up there and hope that people are going to invest. There are a lot of projects up on Kickstarter these days so you really need to do your homework to make sure your campaign gets noticed.

Luckily enough, we’ve got this kind of thing down to a fine art, so read on and check out our Kickstarter marketing tips.

1. Preparation Preparation Preparation

Before you get going you should ask yourself a few simple questions…

How much is your project going to cost?

Once you know this, you can properly map out the rewards structure.

What is the absolute minimum amount of funding you need?

Kickstarter campaigns will not pay out anything unless you reach your target figure. Even if you raised $999,999, if your target was $1m, you wouldn’t be paid a cent. So you must make sure you set a realistic target, otherwise you risk losing everything.

How long do you want the campaign to be?

Campaigns can last a maximum of 60 days and a minimum of 1 day. It might be tempting to create a campaign so it lasts as long as possible, but this isn’t necessarily the best thing. Sometimes a shorter campaign can work better, because it focuses people’s minds and creates urgency.

Are there any comparable projects looking for funding?

If there are then that will give you some free advice about the value of your own offering. It might be an idea to hold off your own campaign until the similar campaign is over too. Doing this will reduce your competition and will also give you a ‘true’ value to work from.

2. Tap your personal network

Your best advertising will come from people who already know you and who already believe in you. Take the time to sell them the concept – don’t just send out a mass mailer or a FB post with multiple tags – you should really be making the effort here. Once you’ve done that, your project stands a better chance of being shared and talked up. More on this here.

3. Video is your friend


Video is a great way to get your point across in a short enough amount of time to keep people’s attention. Try and stay under 2 minutes, and if you can make your case in just 1 minute, even better. Research shows that most people make the decision to pledge or to not pledge within the first minute of footage.

4. Make your Kickstarter page easy to skim through

However good your cause, most people simply won’t have the same interest in it as you do, so you need to tailor your output for people who are not paying full attention. Break up the text with killer headlines and don’t put people off by overloading the page with too much text.

5. Make your rewards logical

Each reward should be easily understandable with short descriptions. You must make it clear what people will get and when they will get it. Less is often more with rewards. 8-10 is normally the optimum figure but it does of course depend on the individual project.

6. Use plenty of images

These are what really hook people in. Take your time to find the most eye-catching imagery – it always pays off.

7. Shorten your links

Obviously, we recommend using our shortened links for all your marketing activities since you can then retarget anyone who clicks on that link! However, if you don’t want to do retargeting (which would be crazy to not do!), we recommend using Bitly for boring old link shortening. As well as shortening the link, it gives you a useful range of stats, such as number of clicks and who is clicking. This kind of information is useful for deciding your ongoing marketing strategy.

More generally, remember that running a successful Kickstarter campaign is about so much more than just creating the campaign – you have to stay on it from beginning to end. You need to keep talking about it without annoying people and you need to keep trying to sell it to people who haven’t seen it yet.

Don’t forget about us! Ready to give your campaign a boost with our Kickstarter Retargeting software?

Try Out Easy Retarget!

Most importantly: follow these 7 tips and who knows, maybe you might wind up with one of the most successful Kickstarter campaigns ever!

kickstarter band campaign

Kickstarter Killers Your Band Needs To Avoid

56% of all Kickstarter campaigns fail. Don’t let yours be one of them! If you take note of these five common mistakes, you won’t go far wrong.

1. The cause is unattractive

It’s oh-so-easy to blame the failure of a campaign on not having enough fans, but most of the time this is complete nonsense. Most people’s own extended networks are enough to raise a significant amount of money, but you must show them something worth backing.

Remember that how you explain a cause is just as important as the cause itself. Don’t make the mistake of thinking that the narrative is just an afterthought. This is your only opportunity to impress.

2. The goal is too high

high goals

The Kickstarter community is not some pool swimming with large-scale investors. As far as musical Kickstarter campaigns go anyway, nearly all investors come from people’s personal connections. Setting a goal is hard, but there is a simple calculation you can do that works in most cases.

Make a list of the friends, family, fans and associates who you expect to back you. Find the total and then assume that just under half of them will back you. Then multiply that figure by the average pledge per backer on Kickstarter of $60.

3. Laziness

It’s not just a question of creating a campaign, sitting back and hoping for the best. These campaigns need proper management for a long time before and afterwards. Do what you can to sell the concept one-on-one. Send personal emails, speak to people on the phone, speak to them face-to-face etc. etc. Then you need to be ready to respond once the campaign’s live… keep that conversation going!

It’s understandable that bands/artists may be a bit funny about being direct and asking for money. Most of us are. But seriously – you must get over this if you’re going to be successful. To inspire people to invest you must show them how much you believe in the cause and how much you need them on board. The only way to do this is by being passionate and direct.

4. Giving up

People tend to do things at the last minute – that’s just life! Therefore you need to give your campaign a chance to reach its goal. There’s nearly always a lot more investment at the end of a campaign than at the beginning, so stick with it and don’t pull it.

5. Ropey Rewards

Pledges tend to be made on the basis of how much somebody can afford rather than how much a backer is seduced by a particular reward. You need to make sure that you have the right range of pricing to cater for your audience.

Be wary of having jumps in price that are too high. For example, if you had a $20 reward and then the next level up was a $50 reward, what would happen to all the people who could only afford $35? Obviously, each campaign is different – how big your increments are depends on the size of the top investment versus the size of the lowest, but make sure you do your best to stop people falling in between two pledges.

Think of how you frame the rewards too. If you’re selling a CD for example: are you selling it to people as a pre-order where they’re simply getting the CD for the usual price, only earlier? Or are you selling it to them as an item that will cost more than they would normally pay, but that the extra money is effectively a fundraiser for a wider cause?


A lot of the above is very simple, but it really works. Think long and hard about these five things and hopefully you will never see the dreaded “FUNDING UNSUCCESSFUL” message being plastered across your campaign.

You might also want to check out this article on the most successful Kickstarter campaigns ever.

kickstarter project social media

20 tips for pushing your kickstarter project on social media

In an age of information overload, how can you get your campaign to shine? The good news is, it’s easier than you think. Follow these tips and you won’t go far wrong.

1. Avoid industry acronyms. In the course of everyday business it might make sense to shorten certain terms, but don’t assume that your audience will understand them.

2. Post that link! It’s so easy to forget this. Just think of how many times you’ve sent an email, written a whole passage and then said “see attachment” and then forgotten to add the attachment? The best way of avoiding this embarrassment is to copy the link in first before you write anything else.

3. Consider your tweet/facebook post as the ‘headline’ for your project. This is where you need to hook your audience in with a killer title or photo.

4. Don’t get too hung up on the money – everyone knows this is about raising money. Instead, concentrate your attentions on what exactly you’re creating.

5. Do homework on your hashtags. Be certain that the hashtag you plump for hasn’t been bagged by somebody else.

6. Think about your following on each platform. If you think your following on a certain platform isn’t big enough then do what you can to build it up before you push your campaign.

7. If you’re happy with the size of your following, give people a little teaser about the project in the run-up to the launch.

8. Trust your own quality control. Think when you’re drafting the post: “would I share this myself if I saw it in my feed?”

9. Make sure you have an easily sharable image accompanying your post. Never go over 5mb in size.

10. Manage the conversation afterwards. This is not just about posting the project and sitting back and hoping for the best – you need to stay on top of things by replying promptly and keeping the discussion alive.

11. Do what you can to make it easy for backers to share your project. A neat way of doing this is by including some sample text for people to copy when they share, i.e. a drafted tweet.

12. Check your existing backers to see if they can help. If any of your backers have a good online following it might be an idea to ask them to share your project through their channels. As above, do what you can to make it easy for them.

13. Think about video content. A great way of getting people’s attention would be some kind of demo of your project, or perhaps a live Q & A.


14. Plug in to existing communities. Do your research beforehand to see which forums would be interested in your project. Don’t just spam loads of places – take your time to become a part of these communities before you launch.

15. Think of all of the people involved in your project. Maybe it’s a writer, a producer, a director…. whoever they are, make sure you don’t forget to utilise the people around you.

16. Give people the inside track. Show them footage of your project in the making, i.e. from your studio.

17. Keep the momentum up. Don’t forget to keep posting updates as you go.

18. Never start a tweet with an ‘@‘

19. Referrer data is your friend. The kickstarter dashboard is a great tool with all the insights you need about how backers are finding your project. The knowledge from this is invaluable as you continue to build your campaign.


20. Schedule your posts. For any serious campaign it’s very difficult to stay on top of all of the posting yourself, so use a social media management tool to schedule your output.

Before you even start your Kickstarter campaign, make sure you read these 10 questions you need to ask yourself.

The 10 Most Successful Kickstarter Campaigns Ever


1. Pebble Time

Raised: $20,338,986 (4,067% of original target)
When: March 27, 2015

This is a resounding victory for the Pebble Time watch which is not only the most funded campaign in the history of Kickstarter, but it is also the quickest. This comes hot off the heals of the original Pebble which was a record-breaking Kickstarter campaign in itself. Pebble have wasted no time spending the money on innovation, investing in a new interface and a Gorilla Glass lens. As if that wasn’t enough, there is now more than 10 days of battery life and over 6,500 apps on its multi-platform app store.



2. Coolest Cooler

Raised: $13,285,226  (26,570% of original target)
When: August 29, 2014

What’s great about the Coolest Cooler is the story of persistence from the original inventor, Ryan Grepper. Grepper failed to raise his original target of $125,000 for an earlier incarnation of the Coolest Cooler, but he kept the faith and before long, he had 62,642 backers. The Portland-based company managed to raise a whopping $12,285,226 which at the time surpassed the success of the original Pebble. As well as being able to make your own iced drinks, the cooler comes fully anointed with a USB port, bottle opener, space for food and even waterproof speakers.


The 10 Most Funded Kickstarter Campaigns Ever 10 Most Funded Kickstarter Campaigns Ever

3. Pebble Technology

Raised: $10,266,845  (10,266% of original target)
When: May 18, 2012

Over 85,000 backers made the original Pebble a Kickstarting legend. The Pebble basically left its competitors in the dirt as Google, Samsung and Apple failed to create a viable smartwatch alternative. In just its first year alone, Pebble sold 400,000 watches, making CEO Eric Migicovsky a cult hero overnight.


4. The World’s Best Travel Jacket

Raised: $9,192,055 (45,960% of original target)
When: Sept. 3, 2015

This was an incredible story of a husband and wife getting together and managing to conquer an entire marketplace. Hiral Sanghavi and Yoganshi Shah were inspired to create The BauBax jacket as a result of Hiral constantly forgetting his neck pillow when they would fly for their holiday. This all-in-one travel jacket offers an eye mask, gloves, blanket and a pillow as well as specially shaped pockets for various different devices. 44,949 people helped the happy couple smash their initial target of 20,000 by almost $9 million!



5. Exploding Kittens

Raised: $8,782,571  (87,825% of original target)
When: February 19, 2015

Exploding Kittens is a pretty incredible product, summed up by the crazy tag line which says it is: “a card game for people who are into kittens and explosions and laser beams and sometimes goats”. Hahahaha! This craziness really captured the imagination and propelled this Russian Roulette-style of card game into Kickstarter folklore.


The 10 Most Funded Kickstarter Campaigns Ever 10 Most Funded Kickstarter Campaigns Ever


Raised: $8,596,474 (904% of original target)
When: Aug. 9, 2012

OUYA was a great fusion of the old and the new. By creating an affordable Android-based videogame console that people could easily hook up to their TV, the OUYA really captured the imagination. The people behind OUYA (Julie Uhrman and Yves Behar) already had great pedigree, having previously devised Jawbone’s Jambox, a wireless Bluetooth speaker and an open-source gaming console.


The 10 Most Funded Kickstarter Campaigns Ever 10 Most Funded Kickstarter Campaigns Ever

7. Shenmue 3

Raised: $6,333,295 (316% of original target)
When: July 17, 2015

Shenmue 3 is the brainchild of Yu Suzuki who people may remember from a number of massively popular Sega games. His original Shenmue concept took the world by storm back in 1999, thanks in no small part to it being an “open world” RPG which basically meant players could go wherever they wanted inside the game. Shenmue3 is planned for release in December 2017.


The 10 Most Funded Kickstarter Campaigns Ever 10 Most Funded Kickstarter Campaigns Ever

8. PonoMusic

Raised: $6,225,354 (778% of original target)
When: April 15, 2014

PonoMusic was the trail-blazing project of music icon, Neil Young. This is all about the quest for the highest-possible quality sound. The PonoPlayer enables listeners to hear music in studio-quality audio, way beyond the compressed, digitized experience of CDs and MP3s. The $6m+ funding has also helped to fund a PonoPlayer app and a music store.


The 10 Most Funded Kickstarter Campaigns Ever 10 Most Funded Kickstarter Campaigns Ever

9. Mystery Science Theater 3000

Raised: $5,764,229 (288% of original target)
When: Dec. 12, 2015

The MST3K managed to tap into a cult following that goes back as far as 1988. That was when Mystery Science Theater 3000 first premiered on local TV in Minneapolis! The funding is going towards 14 new episodes of the series that originally saw writer/comedian Joel Hodgson marooned on “the Satellite of Love” with a load of robots mocking bad movies. The campaign really had the experiences locked down, offering great things like personalized voicemail messages from the cast and invitations to premieres across America.


The 10 Most Funded Kickstarter Campaigns Ever 10 Most Funded Kickstarter Campaigns Ever

10. The Veronica Mars Movie Project

Raised: $5,702,153 (285% of original target)
When: April 12, 2013

Veronica Mars was a cult TV series that was revived as a result of the backlash when it was cancelled from our screens. It ran from 2004-2007 and was surprisingly canned, but a group of diehard fans (known as ‘Marshmallows’) started a campaign that really caught fire, incredibly managing to hit their $200,000 within only 10 hours.


More UTM Support Than Ever Before

Greetings! We have very exciting news to announce today. We have officially launched a greatly improved system to better support UTM values and source tracking, in an effort for Easy Retarget to be as invisible as possible during your campaign. Not to brag, but we now support UTM values better than ;).

As you may have noticed, if you did not use UTM parameters on your links before, then your Google Analytics or Kickstarter Dashboard may show “” as the referrer source, even if you posted your links to Facebook. That’s not right! You should be able to see the data for your campaign, and we should be a small tool in the background. With that said, we’re very proud to announce upgrade UTM and source support.

Not sure what UTM values even are?

No problem! UTM values are basically small identifiers that you tack onto the end of URLs. These then tell Google Analytics (or other tracking software) where the person came from. By default, you do not need to do this, but it allows for even more granular tracking of your traffic. To learn more about UTM values, and to add UTM values to your URL, check out the Google URL Builder.

Here’s how the three new scenarios play out for use with UTM values (or without):

SCENARIO 1 – You DO NOT Specify UTM Values

If you DO NOT specify UTM values (i.e. utm_source, utm_medium, utm_campaign) to your link, then we will automatically pass the referral information over to your dashboard. For example, if you post your link to Facebook and someone clicks on it, then your analytics will show the source as “”. The medium as “referral”, and the campaign as “ezrt”.

SCENARIO 2 – You Specify UTM Values on Your Full Link

If you DO specify UTM values on the non-shortened link, then those will override anything that we have passed through. For example, if you post that same link to Facebook, but specify the utm_source as “facebook-12345” then in your Kickstarter reporting you’ll see the source as “facebook-12345”, not

SCENARIO 3 – You Specify UTM Values on Your link

Yes, you can now add UTM values to the shortened link and those will be passed through properly. This is HUGE, as you no longer need to create a unique shortened link for each UTM parameter. Simple take your link and add UTM parameters to it just like you would any other link. Those values will then be passed through to your Google Analytics. However, keep in mind that within Easy Retarget we will still only show the link WITHOUT the parameters, and the clicks for that link are for ANY clicks to that link, they are not UTM specific.

Hopefully you’re as excited as we are with this update. Ready to give it a shot?

Try Out Easy Retarget Pro!

KickStarter and CrowdFunding Marketing Community

Somebody smart once said, “The greatest success hack of all time is surrounding yourself with successful people.” 

And that my friends seems to be true.

Think about it.

Why is it that celebrities hang out with other celebrities?

Why do millionaires network and hang out with other millionaires?

Why is it that NBA all start players like Kobe, Durant, Lebron, Wade, Carmelo, and Chris Paul are always seen together on vacations in the offseason or practicing together on a private backyard court?

These players could easily spend time with their old high school or college teammates yet they choose to surround themselves with the other best players in the league.

The reason and logic is simple.

You grow and learn from the people you surround yourself with.

That is why we have decided to put together a private Kickstarter and Crowdfunding Marketing Community on Facebook that will act as our very own private mastermind for sharing Crowdfunding marketing strategies and techniques.

Inside this private Facebook group we invite you to network with other successful crowdfunding marketing consultants to share success techniques, ask questions, network, collaborate, and grow your expertise when it comes to your own crowdfunding campaign.

crowdfunding community


Ten Questions You Have to Ask Before Creating Your First Kickstarter Campaign

Kickstarter has demonstrated some seriously awesome results in recent years. Since its launch in 2009, over $600 million in funds has been pledged to more than 40,000 projects, funded by around four million backers. If you have a great idea and are thinking about starting a Kickstarter campaign to get some funding for it, check out these ten tips to get you started.

1). How do I want to explain my idea?

The first step to building a Kickstarter campaign is to figure out how to ask potential funders for their help. Start by explaining in detail what exactly you need the money for, how you plan to use the funds, and why these funds are necessary for your project to go forward. Try to avoid being vague or misleading; you want to gain viewers’ trust so that they will choose to help support you. 

2). How do I decide how much to ask for?

The downside to Kickstarter is that if your project doesn’t meet its goal, you won’t get any funding at all. That means that even if you are just a dollar short of you requested funds, none of your funders will be charged and you won’t get a dime. Setting too high of a goal means that you run the risk of not reaching it. Setting too low of a goal may leave you with not enough money to complete your project. So take into account all of the costs that are associated with your project, and try to ask for as close to the amount you expect to need as possible. Don’t forget to factor in the five percent fee that Kickstarter collects if your project is funded, as well as the processing fees that Amazon charges.

3). Is there a way to ensure that Kickstarter chooses to accept my project?

Make sure that you follow all of Kickstarter’s official guidelines when posting your project. Also, try to back up your numbers and ideas with figures, technical drawings, photos, or other helpful documents to make your ideas seem as developed as possible.

4). Why do some people create videos for their projects?

While videos certainly aren’t required, Kickstarter recommends them, because projects with videos are fifty percent more successful than those without them. If you choose to include a video, make sure you read our top 5 Kickstarter video marketing tips!

kickstarter video tips

5). Should I offer a reward, and if so, what do I offer?

Rewards are a great way to earn backers, because people are more likely to offer funding if they feel that they are getting something in return. If you choose to offer a reward, you’ll want to offer different rewards for different levels of funders, to encourage higher levels of funding. For example, the creator of the iOS app 1 Second Everyday offered the app for free to anyone who donated one dollar to the project. Those who pledged more than $150 got rewards like their name in the app’s credits or an invitation to a private party at the creator’s home. The person who pledged the highest amount of funding received a visit from the creator himself, who promised to fly anywhere in the U.S. for the meeting.

6). Who decides how long my project will last?

Kickstarter projects are open for pledges anywhere from one to sixty days, and you get to choose the length. Kickstarter recommends shorter campaigns, about thirty days or less, because these have proven to be the most successful.

7). Which category is right for my project?

Kickstarter classifies projects in one of thirteen categories, including art, comics, dance, design, fashion, film, food, games, music, photography, publishing, technology, and theater. An additional thirty-six sub categories divide the projects even further. Try to choose the category and sub categories that best describe your project.

8). How often do I need to update those who helped fund my project?

It’s entirely up to you how often you choose to update your backers. Some people update them every day, while other space out their updates more. You can also choose to show these updates publicly on your Kickstarter page, or to share them only with backers.

9). How do I get the word out about my Kickstarter project?

The first step in publicizing your new campaign is to reach out to your family and friends. Try to take a personal approach, if possible. The next step is to go public. You may choose to create a press release to send to local print, radio, or TV stations, or to bloggers and other online media venues that may be interested in your project.

10). So how do I get started?

Once you know what you plan to do with your campaign and how you plan to do it, it’s time to build your Kickstarter project. Begin on Kickstarter’s Start page, and choose the option “Start Your Project.” Choose a catchy and interesting title that will be easily remembered by anyone who sees it, as well as an image that represents your project well. Create a brief bio about yourself and include links to your social media accounts or website. After you submit your project, it will take Kickstarter a few days to review it. If they reject it, don’t worry, you’ll have the chance to review any reasons that they provide and to revise your project and appeal the decision.

Five Ways to Nail Your First Kickstarter Video

In recent years, Kickstarter has earned a reputation as a great resource to help all sorts of projects get off the ground. Funding from people around the world through Kickstarter has helped launched businesses, create awesome new products, fund humanitarian projects, and more. With the wealth of projects that exist on Kickstarter just waiting to be funded, making your project stand out can be a challenge. But having an awesome video can go a long way towards achieving that. Here are five ways to make sure that you first Kickstarter video nails it.

1). Keep it short and sweet.

In today’s fast paced world, potential funders are too busy to watch a five minute or longer video. If the first ten seconds of your video doesn’t catch their attention, they aren’t going to watch the rest, regardless of how short it is. So start with something catchy to draw viewers in and get them interested in your ideas.

After you have a catchy introduction statistics show shorter videos perform best per the limited attention span of viewers, mentioned above. There are exceptions to recommended length. If you have a great production team, remarkable product, and some other spectacular elements to your video (celebrities, interviews, media, press); then you may get away with a longer video. (see point #3’s example)

2). Make sure your video is completely legal

Copyright laws apply to your video regardless of whether your project is of a personal or business nature. So avoid using any copyrighted music, images, or logos in your video. If you can’t make your own, check out sites that offer content that is royalty-free, including Vimeo, Free Music Archive, or TuneFruit.

3). Keep your video true to yourself and to your project

Anyone who has ever visited Kickstarter’s site has likely noticed that the ideas of community and personality are highly valued. Funders want to know who they are backing, and why they should be backing those people. When you film your video, make sure that your passion and energy for your project shines through. You’ll also want to show viewers why they should trust you to follow through with your ideas.

Note: Now Pono for example has raised over 6 million dollars to date via their kickstarter marketing campaign. Their video (seen below), breaks rule #1 with over an 11 minute video introducing their product. However, they adhere to just about every other tip on the list including an introduction that sparks massive curiosity. After watching for 10 seconds you’ll begin to wonder, “What does Pono sound like? How is the technology superior to other audio devices?  And, what other celebrities might I see supporting this product?”

4). Cover all of the important points

Potential funders need to know a few important details about your project, all of which you’ll want to incorporate into your video. First, tell them who you are and the story or inspiration behind your project. Once again, keep it personal and let your passion show. Next you’ll need to actually ask people to support you. Let them know why your project is important and why you need their money to succeed. You should also follow this up with a description of your rewards and how awesome they are, to draw funders in. Make sure to mention that without viewers’ support you won’t reach your goal, which means that you won’t receive any funding at all. Finally, make sure to thank everyone profusely.

5). Make a lasting impression

You’ll want to finish your video with a final plea and a reminder about your awesome rewards, including video or photos of them, to help seal the deal with funders. Finish with a call to action, to help grab anyone who hasn’t quite decided whether or not to add their funding. This is your last chance to make an impression, so make it count.


Remember you can use EasyRetarget as your go to KickStarter Marketing Software to reach your funding goals by quickly, easily, and affordably retargeting your campaign visitors on Facebook. Facebook retargeting is a surefire way to boost the visibility of your campaign to those individuals who have already expressed interest in supporting your vision.

10 Tips You Need To Know Before Launching Your Kickstarter Campaign

When it comes to Kickstarter, you’ve got one launch – one make-or-break shot to move up the rankings and get the exposure necessary to fund your campaign. Easy Retarget was built by a team with multiple crowdfunding campaigns under their belts. We’ve been through it, and trust us, these tips are crucial for a successful campaign. Here are ten top tips for executing a stellar Kickstarter campaign, and yes #11 is using Easy Retarget ;):

  1. Quality counts.

Everything you produce should be high quality – your presentation should look as professional as possible. If something doesn’t look good, don’t show it. Find a professional photographer to help you produce high quality photos that showcase your product effectively.

The best videos are those that show what’s cool about the project and cause viewers to like and want to support the creator. Have a compelling story scripted out before you shoot your video, and create a clear call to action at the end. Include some outside testimonials from friends for social proof.

kickstarter marketing

  1. Create attractive rewards.

To motivate your backers, you need to have rewards people can get excited about, and those rewards should offer good value for money. Calculate exactly how much your business requires to go forward, and don’t ask for any more than you absolutely need.

Don’t forget to account for Kickstarter and Amazon Payments fees, as well as taxes and the cost of all the rewards you’re giving out. Come up with rewards and price points that allow you to meet your goal while giving participants a great deal.

  1. Move beyond your comfort zone.

Nothing attracts a crowd more than a crowd. You need to create a crowd that is clamoring for your product before your campaign even launches. You don’t want to publicly share a campaign that has zero money in it. Contact your friends and family several times before launching, and get your network primed for first day funding and shares to maximize your results.

You have to be willing to put yourself out there, and ask friends, family, and strangers for help. For more introverted types, this can be intimidating, but it is essential in order to communicate your passion about your project to your supporters. This is what connects people to your project emotionally, and motivates them to want to see you succeed.

Kickstarter marketing tips

  1. Be the force behind the project.

Founders should have a say regarding every part of the project, and need to be the face of the campaign.  Backers are more willing to contribute to a project when they can see that the creators are serious and enthusiastic about it.

You need to be prepared to share your plan of action in as much detail as possible. Break down your timeframe – tell people when things are going to happen, and where the money is going to go. Make your estimates as precise as possible.

  1. Motivate people to help.

Remember that you aren’t just selling a product, you’re selling yourself. You need to effectively communicate your story and get people excited about participating in a new endeavor. For some people, helping to launch something great means much more than just receiving a product.

You need to capitalize on telling an inspirational story and offer people reasons to support your campaign. Always ask yourself, “In what way does this improve or transform this person’s life?” Answer that question through your Kickstarter copy and video, and you’ll have no difficulty motivating others.

marketing kickstarter now

  1. Engage the community.

It’s important to create a good relationship with the community by being honest and upfront with them about everything. Share details about what you are doing and why you’re doing it. Provide frequent updates and respond promptly to comments and messages.

Reach out on social media and encourage followers to share your stuff. You want to maximize all social sharing and press for the first 48 hours of launch. Some press leads to more press, which drives even more revenue.

  1. Organize, organize, organize.

Everything should be written down, accounted for, and stored in one place. Campaign emails should also be organized in order to keep track of information going back and forth, so you can stay up-to-date on correspondence.

You’re going to have a tremendous volume of information to keep up with, and if you aren’t keeping up with it, you are going to have problems.

etsy marketing

  1. Invest in newsletter marketing.

Even the very best products would likely fail in the marketplace without the right exposure. Use email marketing to send newsletters to all of your subscribers.

Be sure they are compelling by including graphics, ensuring that key information is at the top, and providing quick access to all of your rewards.

  1. Turn your backers into friends.

Even with the backing of friends and family, you’ll still need to reach a large number of people with whom you share no prior relationship. Utilize your campaign to become better friends with your audience.

Respond to every single comment from them, and let them know you are there if they have questions. You should always be sincere, transparent, and giving. This motivates backers to spread the news about your campaign and encourage others to participate.

kickstarter tips

  1. Avoid sending mass messages.

While it is essential that you create newsletters and correspond with your supporters, it’s important to do it correctly. No one likes mass messages for the simple reason that people want to feel special.

If you want people to contribute to your campaign, you should invest the time to write a personalized email to every contact. Custom tailor your messages to indicate that you’re actually talking to each individual separately.

These aren’t just people that bought a product on Amazon – they’re your earliest and most enthusiastic supporters. You should send an individual, personalized thank-you email to every backer within 24 hours of receiving their pledge.

Your biggest supporters can quickly become your most vocal critics if you ignore them. Send consistent updates – share your product development progress and provide company updates to make your supporters feel that they’re part of your project.


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