The Blog

Easy Retarget Releases Pro Version

ezrt_proThe Easy Retarget platform has been used to help raise over $1,000,000 on Kickstarter within the first few months of our public launch, but we’re just getting started. We are constantly gathering feedback from our users to make the platform better, while still maintaining the simplicity that they love. One common piece of feedback from our users was that they wanted the ability to use other retargeting pixels such as Google AdWords, AdRoll, ReTargeter, and many others for their campaigns.

Well, we heard you loud and clear, and we’re super excited to announce the launch of Easy Retarget Pro. Pro users get all of the great benefits of our Basic plan (such as automated Facebook retargeting), but now have the ability to create “Pro Links”.

WHAT’S A PRO LINK?

A Pro Link lets you easily take your usual destination URL and then add up to 10 Pixels from ANY provider (i.e. Facebook, Google AdWords/Double Click, AdRoll, etc.) and we’ll instantly give you a nice new shortened link to use just like you’re used to. Anyone that clicks on that link will automatically be added to all of the retargeting audiences that are within that link.

No need to create a Facebook ad through our system!

With Pro Links you have complete control. All of the ads are created directly through your favorite platforms per usual, you just give us the pixel you need to fire, and consider it done.

Try Out Easy Retarget Pro!

WHAT ARE SOME USES FOR PRO LINKS?

This is really what we’re most excited about. Pro Links expand Easy Retarget into so many different use cases. Pro Links give you the ability to continue business as usual on your end, but bring the power of managing audiences to a whole new level. Here are just a few use cases:

Segment Backers and Target with Unique Ads

Use two EZRT links for your Kickstarter retargeting campaign to help track conversions on Kickstarter and easily remove backers from your main retargeting ads, and show them specific ads targeted to backers. Want more info on how to do this? Click Here.

After Your Kickstarter Campaign is Over

Getting some good press and media coverage after a successful campaign? Promote all your media coverage without feeling like you’re just sending people to another website that you can’t control. Use an ezrt.io link so visitors get added to your retargeting audience.

Content Publishers

Are you sending traffic to articles on another website such as Forbes, Huffington Post, or any others? Why just let them retarget the traffic you send them? Quickly create a pro link, paste your pixels in and you’re good to go!

Affiliate Marketers

Sending people to someone else’s landing page is great, unless they decide to leave that page. You just put the effort to send them there, and then lost them. With Pro Links, just paste your affiliate link into Easy Retarget, select your pixels to add, and go!

There are thousands of other use cases for Easy Retarget and our new Pro Plan. Try it out today, and let us know what you’re using it for!

Try Out Easy Retarget Pro!

KickStarter and CrowdFunding Marketing Community

Somebody smart once said, “The greatest success hack of all time is surrounding yourself with successful people.” 

And that my friends seems to be true.

Think about it.

Why is it that celebrities hang out with other celebrities?

Why do millionaires network and hang out with other millionaires?

Why is it that NBA all start players like Kobe, Durant, Lebron, Wade, Carmelo, and Chris Paul are always seen together on vacations in the offseason or practicing together on a private backyard court?

These players could easily spend time with their old high school or college teammates yet they choose to surround themselves with the other best players in the league.

The reason and logic is simple.

You grow and learn from the people you surround yourself with.

That is why we have decided to put together a private Kickstarter and Crowdfunding Marketing Community on Facebook that will act as our very own private mastermind for sharing Crowdfunding marketing strategies and techniques.

Inside this private Facebook group we invite you to network with other successful crowdfunding marketing consultants to share success techniques, ask questions, network, collaborate, and grow your expertise when it comes to your own crowdfunding campaign.

crowdfunding community

 

Ten Questions You Have to Ask Before Creating Your First Kickstarter Campaign

Kickstarter has demonstrated some seriously awesome results in recent years. Since its launch in 2009, over $600 million in funds has been pledged to more than 40,000 projects, funded by around four million backers. If you have a great idea and are thinking about starting a Kickstarter campaign to get some funding for it, check out these ten tips to get you started.

1). How do I want to explain my idea?

The first step to building a Kickstarter campaign is to figure out how to ask potential funders for their help. Start by explaining in detail what exactly you need the money for, how you plan to use the funds, and why these funds are necessary for your project to go forward. Try to avoid being vague or misleading; you want to gain viewers’ trust so that they will choose to help support you. 

2). How do I decide how much to ask for?

The downside to Kickstarter is that if your project doesn’t meet its goal, you won’t get any funding at all. That means that even if you are just a dollar short of you requested funds, none of your funders will be charged and you won’t get a dime. Setting too high of a goal means that you run the risk of not reaching it. Setting too low of a goal may leave you with not enough money to complete your project. So take into account all of the costs that are associated with your project, and try to ask for as close to the amount you expect to need as possible. Don’t forget to factor in the five percent fee that Kickstarter collects if your project is funded, as well as the processing fees that Amazon charges.

3). Is there a way to ensure that Kickstarter chooses to accept my project?

Make sure that you follow all of Kickstarter’s official guidelines when posting your project. Also, try to back up your numbers and ideas with figures, technical drawings, photos, or other helpful documents to make your ideas seem as developed as possible.

4). Why do some people create videos for their projects?

While videos certainly aren’t required, Kickstarter recommends them, because projects with videos are fifty percent more successful than those without them. If you choose to include a video, make sure you read our top 5 Kickstarter video marketing tips!

kickstarter video tips

5). Should I offer a reward, and if so, what do I offer?

Rewards are a great way to earn backers, because people are more likely to offer funding if they feel that they are getting something in return. If you choose to offer a reward, you’ll want to offer different rewards for different levels of funders, to encourage higher levels of funding. For example, the creator of the iOS app 1 Second Everyday offered the app for free to anyone who donated one dollar to the project. Those who pledged more than $150 got rewards like their name in the app’s credits or an invitation to a private party at the creator’s home. The person who pledged the highest amount of funding received a visit from the creator himself, who promised to fly anywhere in the U.S. for the meeting.

6). Who decides how long my project will last?

Kickstarter projects are open for pledges anywhere from one to sixty days, and you get to choose the length. Kickstarter recommends shorter campaigns, about thirty days or less, because these have proven to be the most successful.

7). Which category is right for my project?

Kickstarter classifies projects in one of thirteen categories, including art, comics, dance, design, fashion, film, food, games, music, photography, publishing, technology, and theater. An additional thirty-six sub categories divide the projects even further. Try to choose the category and sub categories that best describe your project.

8). How often do I need to update those who helped fund my project?

It’s entirely up to you how often you choose to update your backers. Some people update them every day, while other space out their updates more. You can also choose to show these updates publicly on your Kickstarter page, or to share them only with backers.

9). How do I get the word out about my Kickstarter project?

The first step in publicizing your new campaign is to reach out to your family and friends. Try to take a personal approach, if possible. The next step is to go public. You may choose to create a press release to send to local print, radio, or TV stations, or to bloggers and other online media venues that may be interested in your project.

10). So how do I get started?

Once you know what you plan to do with your campaign and how you plan to do it, it’s time to build your Kickstarter project. Begin on Kickstarter’s Start page, and choose the option “Start Your Project.” Choose a catchy and interesting title that will be easily remembered by anyone who sees it, as well as an image that represents your project well. Create a brief bio about yourself and include links to your social media accounts or website. After you submit your project, it will take Kickstarter a few days to review it. If they reject it, don’t worry, you’ll have the chance to review any reasons that they provide and to revise your project and appeal the decision.

Five Ways to Nail Your First Kickstarter Video

In recent years, Kickstarter has earned a reputation as a great resource to help all sorts of projects get off the ground. Funding from people around the world through Kickstarter has helped launched businesses, create awesome new products, fund humanitarian projects, and more. With the wealth of projects that exist on Kickstarter just waiting to be funded, making your project stand out can be a challenge. But having an awesome video can go a long way towards achieving that. Here are five ways to make sure that you first Kickstarter video nails it.

1). Keep it short and sweet.

In today’s fast paced world, potential funders are too busy to watch a five minute or longer video. If the first ten seconds of your video doesn’t catch their attention, they aren’t going to watch the rest, regardless of how short it is. So start with something catchy to draw viewers in and get them interested in your ideas.

After you have a catchy introduction statistics show shorter videos perform best per the limited attention span of viewers, mentioned above. There are exceptions to recommended length. If you have a great production team, remarkable product, and some other spectacular elements to your video (celebrities, interviews, media, press); then you may get away with a longer video. (see point #3’s example)

2). Make sure your video is completely legal

Copyright laws apply to your video regardless of whether your project is of a personal or business nature. So avoid using any copyrighted music, images, or logos in your video. If you can’t make your own, check out sites that offer content that is royalty-free, including Vimeo, Free Music Archive, or TuneFruit.

3). Keep your video true to yourself and to your project

Anyone who has ever visited Kickstarter’s site has likely noticed that the ideas of community and personality are highly valued. Funders want to know who they are backing, and why they should be backing those people. When you film your video, make sure that your passion and energy for your project shines through. You’ll also want to show viewers why they should trust you to follow through with your ideas.

Note: Now Pono for example has raised over 6 million dollars to date via their kickstarter marketing campaign. Their video (seen below), breaks rule #1 with over an 11 minute video introducing their product. However, they adhere to just about every other tip on the list including an introduction that sparks massive curiosity. After watching for 10 seconds you’ll begin to wonder, “What does Pono sound like? How is the technology superior to other audio devices?  And, what other celebrities might I see supporting this product?”

4). Cover all of the important points

Potential funders need to know a few important details about your project, all of which you’ll want to incorporate into your video. First, tell them who you are and the story or inspiration behind your project. Once again, keep it personal and let your passion show. Next you’ll need to actually ask people to support you. Let them know why your project is important and why you need their money to succeed. You should also follow this up with a description of your rewards and how awesome they are, to draw funders in. Make sure to mention that without viewers’ support you won’t reach your goal, which means that you won’t receive any funding at all. Finally, make sure to thank everyone profusely.

5). Make a lasting impression

You’ll want to finish your video with a final plea and a reminder about your awesome rewards, including video or photos of them, to help seal the deal with funders. Finish with a call to action, to help grab anyone who hasn’t quite decided whether or not to add their funding. This is your last chance to make an impression, so make it count.

Bonus:

Remember you can use EasyRetarget as your go to KickStarter Marketing Software to reach your funding goals by quickly, easily, and affordably retargeting your campaign visitors on Facebook. Facebook retargeting is a surefire way to boost the visibility of your campaign to those individuals who have already expressed interest in supporting your vision.

10 Tips You Need To Know Before Launching Your Kickstarter Campaign

When it comes to Kickstarter, you’ve got one launch – one make-or-break shot to move up the rankings and get the exposure necessary to fund your campaign. Easy Retarget was built by a team with multiple crowdfunding campaigns under their belts. We’ve been through it, and trust us, these tips are crucial for a successful campaign. Here are ten top tips for executing a stellar Kickstarter campaign, and yes #11 is using Easy Retarget ;):

  1. Quality counts.

Everything you produce should be high quality – your presentation should look as professional as possible. If something doesn’t look good, don’t show it. Find a professional photographer to help you produce high quality photos that showcase your product effectively.

The best videos are those that show what’s cool about the project and cause viewers to like and want to support the creator. Have a compelling story scripted out before you shoot your video, and create a clear call to action at the end. Include some outside testimonials from friends for social proof.

kickstarter marketing

  1. Create attractive rewards.

To motivate your backers, you need to have rewards people can get excited about, and those rewards should offer good value for money. Calculate exactly how much your business requires to go forward, and don’t ask for any more than you absolutely need.

Don’t forget to account for Kickstarter and Amazon Payments fees, as well as taxes and the cost of all the rewards you’re giving out. Come up with rewards and price points that allow you to meet your goal while giving participants a great deal.

  1. Move beyond your comfort zone.

Nothing attracts a crowd more than a crowd. You need to create a crowd that is clamoring for your product before your campaign even launches. You don’t want to publicly share a campaign that has zero money in it. Contact your friends and family several times before launching, and get your network primed for first day funding and shares to maximize your results.

You have to be willing to put yourself out there, and ask friends, family, and strangers for help. For more introverted types, this can be intimidating, but it is essential in order to communicate your passion about your project to your supporters. This is what connects people to your project emotionally, and motivates them to want to see you succeed.

Kickstarter marketing tips

  1. Be the force behind the project.

Founders should have a say regarding every part of the project, and need to be the face of the campaign.  Backers are more willing to contribute to a project when they can see that the creators are serious and enthusiastic about it.

You need to be prepared to share your plan of action in as much detail as possible. Break down your timeframe – tell people when things are going to happen, and where the money is going to go. Make your estimates as precise as possible.

  1. Motivate people to help.

Remember that you aren’t just selling a product, you’re selling yourself. You need to effectively communicate your story and get people excited about participating in a new endeavor. For some people, helping to launch something great means much more than just receiving a product.

You need to capitalize on telling an inspirational story and offer people reasons to support your campaign. Always ask yourself, “In what way does this improve or transform this person’s life?” Answer that question through your Kickstarter copy and video, and you’ll have no difficulty motivating others.

marketing kickstarter now

  1. Engage the community.

It’s important to create a good relationship with the community by being honest and upfront with them about everything. Share details about what you are doing and why you’re doing it. Provide frequent updates and respond promptly to comments and messages.

Reach out on social media and encourage followers to share your stuff. You want to maximize all social sharing and press for the first 48 hours of launch. Some press leads to more press, which drives even more revenue.

  1. Organize, organize, organize.

Everything should be written down, accounted for, and stored in one place. Campaign emails should also be organized in order to keep track of information going back and forth, so you can stay up-to-date on correspondence.

You’re going to have a tremendous volume of information to keep up with, and if you aren’t keeping up with it, you are going to have problems.

etsy marketing

  1. Invest in newsletter marketing.

Even the very best products would likely fail in the marketplace without the right exposure. Use email marketing to send newsletters to all of your subscribers.

Be sure they are compelling by including graphics, ensuring that key information is at the top, and providing quick access to all of your rewards.

  1. Turn your backers into friends.

Even with the backing of friends and family, you’ll still need to reach a large number of people with whom you share no prior relationship. Utilize your campaign to become better friends with your audience.

Respond to every single comment from them, and let them know you are there if they have questions. You should always be sincere, transparent, and giving. This motivates backers to spread the news about your campaign and encourage others to participate.

kickstarter tips

  1. Avoid sending mass messages.

While it is essential that you create newsletters and correspond with your supporters, it’s important to do it correctly. No one likes mass messages for the simple reason that people want to feel special.

If you want people to contribute to your campaign, you should invest the time to write a personalized email to every contact. Custom tailor your messages to indicate that you’re actually talking to each individual separately.

These aren’t just people that bought a product on Amazon – they’re your earliest and most enthusiastic supporters. You should send an individual, personalized thank-you email to every backer within 24 hours of receiving their pledge.

Your biggest supporters can quickly become your most vocal critics if you ignore them. Send consistent updates – share your product development progress and provide company updates to make your supporters feel that they’re part of your project.

 

Bonus: Use Facebook Retargeting Ads to Increase Conversions

Easy Retarget amplifies all of the tactics above thanks to the power of retargeting. See what Easy Retarget’s all about and create your first ad for free!

TRY IT OUT