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6 Facebook Advertising Secrets

Facebook has been a great resource for advertisement.  Anyone scrolling through Facebook is already looking for something to do.  That makes a great outlet for you to place ads.  Almost everyone uses Facebook and great posts circulate quickly through friends.

If you want to gain more traffic on your website, make more in sales, and create more customers you need to advertise on Facebook.  When using Facebook to advertise there are a few key points to keep in mind.  These 6 secrets will help you be more successful when advertising.

1. Test Test Test

testing ads

For any product that has multiple audiences a single ad will not work.  If your product is simple enough, like a new kind of stepping stool, there are many people that can use it.  There are families with small children, people who are shorter, or businesses.  When advertising to a family you will want warm vibrant colors that make them think your product would be great for their child.  A business would respond more to an organized presentation that shows that work can be expedited with your product.

When creating advertisements you must keep in mind that many people are going to view it and they will all be different.  That means that the first advertisement that you create may not be the best advertisement.  Nor will the second or the third.  You will need to test many advertisements before you are able to find one that works well for your brand.

By testing your advertisements you are able to see what aspects people responded well to and what one’s they did not.  In the end you may combine the best of all of the advertisements into one that is able to bring in the maximum amount of customers.  The end goal is to get your brand known so people can buy your products and services.

2. Buyer Persona’s are Relatable

buyer persona does matter

If your product or service uses a specific logo make sure it is front and center.  Your advertisement should show what it is selling right away.  Having your logo clearly visible makes it easier for people to understand what advertisement they are looking at.  It will capture their attention especially if they are already looking for a product similar to yours.  Creating a buyer persona can also help people recognize a business.

A buyer persona is different from a logo in that it is like a mascot for your company.  This mascot can take many forms and is able to adapt to whatever audience you are targeting.  Think about your audience.  Who are you trying to reach with your product?  That is a great place to begin creating a buyer persona.  If you cater strictly to women your persona should reflect that.

Once you have created a buyer persona you are able to change it per advertisement.  If you need a carefree ad for families have your persona relaxing on the beach.  Need one for your business oriented customers have the persona wear a blazer and tie.

Seeing the same logo or buyer persona can help to promote brand awareness as well.  As people see your logo more they will start to think your brand is more reputable.  They will want to purchase from a brand that is trustworthy and well known.  Repetition is key for customers to want to purchase from your business.

3. Backup Your Brand

backup your brand

When making a decision about a purchase people want to know that they can trust a brand.  A lot goes into trust.  It is hard for businesses who are just starting to gain this trust from customers that have not purchased from them in the past.  Trust comes from years of experience and satisfied customers.  Word of mouth is a great advertisement.

To provide these potential customers with this sense of trust use other people to show that your product or service is reliable and safe.  People do not like to waste money but will feel less apprehensive if they have a recommendation for a certain brand.  Hearing nine out of ten doctors agree…makes a person think that this product must be great.  If all those doctors agree that it works better than something else it is worth a try.

One way to provide this trust is through social proof.  Social proof can be used if you have a well known person actually use your product or service and review it.  If your business is big enough you can hire someone to test your product and review it as well.  Having a familiar face that already has credibility can be a great way for people to feel at ease during a purchase.

Without a specific person to provide feedback provide your customers with your stats.  If you business is already the number one in your town flaunt your status.  Say you have beat out the other four businesses in that town for best service.  Use what you have to show people you are going to provide them with excellent service.

4. Call to Action

call to action

A call to action can help you promote a sense of urgency in your customers.  This type of ad will outline what exactly the customer needs to do like buy a product or book an appointment.  This helps people have more direction once they reach your site.  When lacking direction people are not likely to follow through on a purchase.

Without a call to action people often browse through a website and then click away.  This stems from disinterest or the inability to find where to purchase your product.  While clicks boosts your traffic your conversion rates are staying low.  People are looking but they are not buying.  By providing them with more direction they are likely to complete the purchase and boost your conversion rates.

5. Make Images Pop

makes the images pop

Having an image that attracts the eye is key to drawing in customers.  If your advertisement is boring people are likely to scroll post you without a second thought.

How large or small your image is can change the feel to your advertisement.  If you are using a small image it will not draw the attention you need.  Too large of an image will not fit on a page especially on mobile browsers.

Avoid taking a small image and trying to enlarge it.  The quality of the image is going to diminish quickly.  An advertisement using a grainy image that you cannot make out all of the words will not be effective.

Images of faces are popular and can help bring more attention to your advertisement.  People respond well to other people’s experiences.  They are generally more interested even if they do not know the person in the image.

If you are not using an image of a person make sure your product or service is central in the image.  It should be easy to spot what you are selling.  Images should have colors that are contrasting so they stand out more.

People are very familiar with services like Instagram as well.  When using Instagram you are able to use filters on your pictures before you post them.  Making your images appear to have a filter on them will also help to bring more attention to your advertisement.

6. Find the Balance

find the balance

People consider more than one aspect of their lives when making decisions.  That means they are going to think about your product or service in a logical manner.  Once they have thought it through they are also going to have some emotions that your product give them.

Not all products are going to incite a strong emotion.  However, even a small emotion can work in your advantage.  A product that makes someone’s day to day life a little easier and activities be completed faster will be appreciated by your customers.  They will be happy that your product was able to help them.

When balancing between a person’s logical and emotional side consider the differences between the two.  A person that is thinking emotionally will only want to know what they are getting out of using this product.  Logical thinking people are going to want to consider the facts and specifications of the product instead.

Cater your advertisement to include both sides of the spectrum.  Tell them how your new cleaning product cuts down cleaning time by half so they can enjoy the rest of their day with the family.  Also include facts like the main ingredients and what it does.

By providing both aspects you will appeal to all people looking at the item.  Some people will look for logic, others emotion, and some are able to find the balance and consider both.

By using these 6 secrets to Facebook advertising you will be able to see your progress, gain more customers, and sell more products.  Each of these secrets gives you insight into how people look at Facebook advertisements.  It is more than putting up a simple link to your product.  You must sell your brand and your product, create a relationship between you and the customer, and make something that is appealing to look at.

6 New Facebook Advertising Design Tips

6 facebook ads secret

To see more sales in your business your advertisements must draw people in.  Facebook can be used as an advertising tool to reach a widespread audience.  All of your ads need to be designed so they are pleasing to look at and will make people want to purchase your product or service.

A good ad shows consistency from the ad to the website.  People expect the same quality from what they click on to what they are redirected to.  By strategically placing your ad in the right area on Facebook you will optimize your views.

Being truthful in your campaign is always the best way to gain customers.

Adding a bit of color will help you draw in more people.  Images send powerful messages.  Make sure the image you use sends the message that your business is ready to provide a good experience to all their customers.  Something that catches anyone’s attention is free.  When offering free products you are likely to have an influx of traffic on your site.  Use these 6 tips to make sure you have an ad that is designed for success.

1. Consistency is Key

consistency is the key for advertising

When people see an advertisement and become interested they want to be able to find that product.  The worst type of advertisement is one that shows a product or advertises a service that cannot be found on the website.  If you have a picture of an item that is not for sale on your site you are going to lose credibility.

People will assume that you are using false advertising to pull in customers.  This makes people feel uneasy about making purchases from your business.  An ad should bring them directly to the product that was shown.  Instead of redirecting them to the main page of your site.  Anyone that has ever been redirected to an unexpected web page knows the annoyance of trying to find that perfect product again.

No one should have to search for what you are advertising.  That should be the easy part of the process for them.  If they do have to search they are likely to give up and find it somewhere else.

The website should have a similar design to your advertisement.  The advertisement is what drew them in to start.  If your advertisement has a lot of fancy font and vibrant images but your website is a simple HTML page people will be put off.  Expectations are drawn from advertisements before they visit your site.  Be sure you match them.

People tend to scroll through Facebook quickly.  If your ad has a lot of words or is too messy no one will stop to look at it.  Facebook is used when people are on breaks at work or relaxing.  They do not want to stop to read a book about why your product is better than your competitors.

Make pictures the focal point of your advertisement.  Pictures capture the attention of people more than blocks of words.  Remember to explain what your product or service is but do it in as few words as possible.  Simplicity is more appealing and will make people want to learn more about an interesting post.

2. Right Ad in Right Place

Facebook advertising easy retarget

Facebook allows you to change the placement of your ad.  This is helpful because you are able to place your advertisement in the perfect spot where people will be more likely to pay attention to it.  Depending on what type of business you have you will want a different position.

The mobile newsfeed is popular because many people use their mobile devices for their searching purposes.  When making a buying decision they will do a quick search on their phone to see if it is a good purchase.  Even though many people see your ad on mobile devices it does not mean you are going to get a lot of purchases.

Research tends to take place on mobile devices.  People will “like” a page and forget that it existed.  It is a great way for your brand to become more familiar because they are likely to see your ad again.

The desktop newsfeed gives you access to an area optimized for making sales.  It is able to give you ample room for a link and a description on the product.

The desktop column is much more cost effective even though it does not reach as many people.  The downside is you have less room to fit your information in.  Your image is going to be shrunk and so will your text.  This type of advertisement will attract the attention of current customers that want to be return customers.  It is not as likely to get you new customers.

3. Always be Credible

Be credible

Businesses want their company to look good.  Customers know that advertisements are a bit over the top.  It is the business’s job to make their product look like the only choice on the market.  With that being said, do not embellish too much.  If you make promises that you know your business cannot back you are going to have very angry customers later.

Tell the truth about your product.  Talk up the aspects of it that are great.  The parts that are better than other company’s.  That way all of your customers know what they are getting and will not be disappointed by outlandish promises.

4. Color Makes it Pop

collorful ad does matter

People love color.  It helps to draw more attention to your advertisement.  That does not mean you have to have a rainbow on your advertisement.  Using a simple two or three colors can be just as exciting.  Pay attention to the colors you choose.  Try choosing colors that are contrasting so they will stand out from each other.

Remember that Facebook already uses blue and white as the color scheme.  If your ad is primarily blue and white it may be glossed over as a Facebook routine post.

When creating an advertisement make sure you are able to see everything clearly.  Try to avoid using fonts that can be hard to read.  If your font is not clear people are not likely to work to read it.  Instead they will skip over your advertisement and move on to the next best thing on their feed.  Using a font or two that are easy to read can bring attention to different aspects of the picture.

If you are having a sale you may want the word sale in a different font or have a different size to show it is an exciting event that they must participate in immediately.  Tread carefully with using many different fonts in one advertisement.  Even if your fonts are clear to read there is no need to change your font every word.  This will disrupt the flow of your words and will be a headache for your potential customers to decipher.

5. Location Images

location images

Facebook is able to reach people in all areas.  A good advertisement will be catered to who you are servicing.  If you are based out of Iowa but are starting to open agencies in Wisconsin you should change your images to reflect that.

Location images make people feel more connected to a brand.  If someone recognizing an image and it is an area you see all the time you will be inclined to use that brand.  They are more home-grown and trustworthy.

6. Power of Free

free products

Who doesn’t get excited when they hear the words free?  Free trial, free food, free products are great!  It can be a way to get your product to potential customers and get them to come back for more.  Of course it would be bad business to give all your product away for free.

There are ways to make people feel like they are getting free product when they are making a purchase.  Buy one get one sales are exciting and can help you to increase your sales while keeping customers happy.  Advertise new products with tried and true product and throw in a sample with purchases already being made.

When advertising with Facebook there are many aspects to consider.  So many people have access to your advertisement and it can be a great jumping point for a business to gain customers.  The difference between a good ad and a bad ad is one that circulates.  If your ad catches people’s attention more people are going to give it a “like”.  The more people like it the more their friend’s will see it.

An ad circulating through Facebook can reach hundreds or thousands of people quickly.  Your business must utilize these design tips to make sure your advertisement gets noticed.

5 Reasons to Use Retargeting Ads

what is retargeting adsAnyone selling through a website should use retargeting.  It is an amazing tactic to make sure people purchase your products.  Retargeting can help you reach potential customers.  Those that are already interested and will likely complete a purchase.  Retargeting is easy to set up and will help you bring in more customers.

When using a link based retargeting strategy you have a link that is used for advertising.  Once someone clicks that link they will start to see the retargeting ads that you have created.  Why this tactic works so well can be explain by 5 principles.  You gain trust, it is easy, you will have more conversions through reminders, and it is quick to set up.

Testimonials

easy retarget testimonial

In a world where advertisements are everywhere people have started to zone out when they realize there is a sales pitch coming.  An advertisement is only effective if it captures the attention of the consumer.  Something that is widely popular for any product is testimonials.  A real person reviewing the product and telling their honest option of it.

Testimonials are great because people who love your product already are happy to share their experience with others.  Potential customers are more likely to trust a friend that has tried a new weight loss shake versus trusting the company that has produced it.  People expect companies to make their products out to be better than they are, but they trust their friends to make a good recommendation.

People Love People

testimonial thank you

Facebook is a site that is centered around staying connected with people.  When people are scrolling through their page they expect to see their friend’s experiencing their lives.  Work with the natural flow of their page and advertise your service or product by showing someone using it.

People like pictures of people that are happy.  We want to be happy ourselves and are likely to want a product or service that helps us achieve that.

This will allow people to be drawn to the advertisement to figure out what is happening instead of turned away because they are being sold something.  It can also show that your product is desirable because the people are using it and enjoying themselves.

Urgency

How Retargeting works

Retargeting is not like other tactics.  It is is tracked and will start as soon as your link is selected.  People will begin to see your retargeting ads as soon as they have left your page.  Your brand and products will stay fresh in their mind because your ads will always be there to remind them that they want to make a purchase.  If your ad makes them believe that they need to make a purchase now or miss out it is more likely that they will.  People hate to miss out on a good deal.

Audience’s Interests

Audience interest

Always think of the audience you are looking to attract.  Find your niche and tailor your ads to appeal to those people.  If you are selling RV’s you will want an add that appeals to anyone that travels and likes to camp.  Choose the two ideas you want to use and then create your ad from them.  These ideas should meet in the middle so you are able to appeal to two audiences at the same time.

When you get to know your audience you are able to use strategies to make your ad more appealing to that group.  Something to keep in mind is color.  Depending on your age group you will want to use different color schemes for your ad.  The younger generation likes warmer colors like red and the older generation prefers the cool colors like blue.  While this does not always fit it can be a way to start your design.

More Conversions

conversion ads

Every website has traffic.  Whether it is people that are interested or those that have stumbled on it by accident.  When a company wants to see is those accidental clicks turning into profit or conversions.  Meaning people are coming to your website to make a purchase and follow through.

Many people research extensively before they make a purchase.  You may have someone that visits multiple times before they make their final decision.  Retargeting is optimized for people that already know your product.  They have seen your website before and are already interested in making a purchase.  When they use your retargeting link they are more likely to complete a purchase.

If your company has not begun to use retargeting you are missing out on potential customers.  Every person that clicks away from your website could potentially make a purchase from another company or not make a purchase at all.  With retargeting those potential customers can be your converted customers.

That means more traffic, more profit, and more brand awareness.

Top 10 Crowdfunding Sites 2017 –

The Best 10 Crowdfunding Sites of 2017

Crowdfunding is a method where capital is raised through the collective effort of people, be it family, customers or random individual investors who are all share a common interest. Below you’ll find a list of the best websites around right now that showcase crowdfunding.

Brought to you by the leaders in Crowdfunding marketing software, EasyRetarget.

1). Kickstarter

kickstarter band campaign

Perhaps the site that is thought of most when the term crowdfunding site is mentioned and for good reason. This site was the place where a few popular products got their first bit of limelight and showed signs of great interest being developed, products such as the Pebble Watch, Ouya game and a refreshed take on the classic show Reading Rainbow. Entrepreneurs seeking funding from potential investors will publish a goal along with a timeframe for money to be pooled together before it runs out. As part of the plan to get potential investors further interested in the project, the entrepreneurs behind the campaigns will design a variety of exclusive rewards at different levels of funding. Perhaps one of the coolest things about the model that Kickstarter uses is that it removes a lot of risk from the equation for the funders, it does this by only making charges on their credit cards after the projected goal is reached.

2). Indiegogo

Indiegogo is similar to Kickstarter in concept but different in the execution of its funding strategy. Unlike the all in play of Kickstarter where no money gets released until the goal is met, Indiegogo works on a flexible funding model that emphasizes that any bit of funding helps to move the project along. You’ll find a lot more of a focus on initiatives vs actual physical products on Indiegogo. There’s also a pretty cool benefit for funders through the site’s partnership with popular retailing brands like Amazon and Brookstone along with other integrations with business leading partners like Vimeo and Amplifier. Many successful projects can point to Indiegogo as being the reason for their growth and evolution into what they are today. Projects like “An Hour of Code for Every Student”, the “Jolla Tablet” and the Bluesmart carry-on luggage.

3). GoFundme

It may seem like crowdfunding platforms are only for gadgets and for all things tech related but that is far from the case. If social change and advocacy is more up your alley then GoFundMe is one of the perfect alternatives. It has been used to raise money for a variety of reasons, from funding for families who’ve lost people they love or their homes thanks to tragedy to funding for supporting the relief campaigns for disasters and medical research for advancements in that field. It has even been used for funding by the wellwishers of newlywed couples. Recently campaigns raised $5 million to relieve the pain of the families who were affected in some way by the mass shooting in Orlando and $600,000 was contributed by funders to further efforts in developing research into a little known but terrible type of cancer, synovial sarcoma.

4). YouCaring

This platform is like GoFundme but is even more focused on helping out people who are affected by various unfortunate circumstances of life. YouCaring has grown into being a massive force in supporting families and individuals who are in need during their times of sadness. It features similar goal and level based funding for users to set up on their YouCaring page while also operating on a system where anything that potential funders can give is appreciated. There is also a handy feature for users where they can access funds daily if needed, something that may seem insignificant at first thought but when there is a need to deal with with pressing medical bills and other major expenses it is anything but that.marketing kickstarter now

5). Crowd Supply

Crowd supply is a bit more niched focused than some of the other sites on this list, with a sharp focus on ideas that may never be found on the other crowdfunding platforms. It could even be considered a Kickstarter aimed at hackers. The projects found on Crowd Supply can fall into the category of uber-geeky and certainly not among the run of the mill gadgets or trinkets. If projects like a budget-based stick PC or perhaps the greatest hacking keyboard mankind will ever see, then Crowd Supply is the right place for you to check out.

6). Crowdfunder

Now you may have bigger interests than funding the next waterproof floating pet jacket with USB charging ports, and you want to embrace your inner venture capitalist then this is the site for you. The more money you put up the bigger your share of the pie, literally that is, bigger stakes in the company. With that said, for such a big claims to the results of a successful project, Crowdfunder requires a lot out of its investors. There is a minimum required investment which is not for those who are not ready to part with their money, this minimum can be thousands or in the tens of thousands depending on the project. The upside to this of course being that if you are savvy enough to pick and invest in the right project you can reap some rather large rewards.

7). Experiment

Just maybe you don’t care about the outcome and simply want to experiment, then this aptly named website might be right up your alley. Experiment has the all or nothing funding model baked in so you funds are safe if the goals of the project are not met. You can also relax a bit and invest in whatever you want as every project that is posted to the site must be approved by the admin. The website states that anyone is invited to submit their proposal but it will only be approved if the project is viable and the science behind it is proven. Another nice perk is that you can enjoy the view of what happens behind the scenes as the project takes off, the whole scientific effort has to be made transparent to anyone who decides to back it. An approach that seems to be working as more than 20 scientific papers have been published through the efforts of campaigns done through Experiment.

 

8). Chuffed

Non-profit fans may be wondering where is all the love for nonprofits, if you’re among them you can stop worrying. Chuffed was built from the ground up specifically for projects and groups that want to draw attention to social issues. A similar play to the above requirements of Experiment are involved here, anyone can submit their project but again must be approved by the staff of the site. There is a request for the project pitch to be summarised into 50 words or less which seems to be there to increase the speed in the approval process. A project that can be explained completely in such a small word count shows the amount of thought that went into its conception and how committed they are to making it a success.kickstarter-dashboard

 

9). Patreon

As social platforms like YouTube continue to evolve with people being able to express their creative skills, it was only a matter of time before a platform like Patreon emerged. It was founded in May 2013 and provides a way for creators and artists to be supported by their fans while working on the things they enjoy. The funders of creators are called patrons and every time a creator publishes something new, a set amount that is pledged by the patrons is released. A cool factor is that the platform allows the patrons a certain amount of interaction with their favorite creators in a way that was not necessarily possible before.

10). Tilt

This crowdfunding platform is especially popular among college students and really embraces the social movement that is being pushed in so many mediums today. It was built with a focus on being used on mobile devices and for small groups. As with any areas that have built a following, bigger brands like ESPN have tried to get in on the action and hit making DJ duo the Chainsmokers were even able to pull off a fan funded tour that sold out in two hours with the first college on the stop being sold out in 20 minutes. Tilt as a platform that unified the the social dynamics of the web with the traditional practices of commerce.

There you have it, ten of the best crowdfunding websites out there. As time goes on they may remain on the list or be replaced by new contenders but for now these are the cream of the crop.

Related Reads:

1). How to Setup Facebook Retargeting Ads to Help Fund  Your Campaign

2). KickStarter Marketing Tips

how to setup facebook retargeting ads

How to setup Facebook Retargeting Ads in 15 Minutes

How to setup Facebook Retargeting Ads

When it comes to Facebook for the typical user, seeing an ad for a recently visited website as they scroll through their feed looking for the usual cat videos and meme posts may seem like magic.

Digital Marketers who are trained to see between the lines know that it’s not magic but retargeting in action. Retargeting is one of the best advertising strategies that can be used for closing in on sales and it also gives some of the greatest returns that you can get on your ad spend.

The way that retargeting works on Facebook is rather straightforward. It puts you in a position that allows you further engage with people who have been on your website but didn’t complete the final step of hitting that buy button or taking another action that you wanted them to. There are numerous offers that you can pursue to see what the customer will respond to best, perhaps a discount will sweeten the deal even further, or maybe free shipping will make them pull out the credit card? There’s nothing stopping you from running a split test to see which offer will convert best.

how to setup facebook retargeting ads in seconds

To put these strategies into motion for your campaigns you will have to begin by understanding how to create and iterate on Facebook retargeting campaigns. The guide we’ve put together below will go a long way in helping you do just that.

Just what is Retargeting?

Let’s take a step backwards for a moment and learn about the process from the ground up. Retargeting is a marketing tool that has proven to be an extremely effective tool for reaching people that have shown interest in your website and product offerings on other mediums like Facebook. This is very powerful as sometimes for whatever reason, someone might not complete a transaction and then end up forgetting about it but retargeting allows you to remind them about why they were looking at your product or service in the first place.

To get a visual breakdown of the process, take a look at the below image from roarlocal.com:

how retargeting ads work

The Custom Audiences feature on Facebook allows you to place a bit of code on your website that then places a tracking cookie on your visitors computer. This code then broadcasts the information to Facebook detailing which pages were viewed on your website by each visitor.

With this data in hand you are then able to use the preferences of your Custom Audience to retarget different segments. An example being, retargeting people who browsed an item a few times or someone who added items to their cart but didn’t complete the purchase.

For a real world example of this in action, we recently ran a retargeting campaign on Facebook for an auto dealer in Ocean Crest San Diego. We keyed in on people who looked at specific cars on their site.

There was a great chance that if they looked a certain models they were interested in making a purchase or learning more so we then showed them an ad on Facebook that gave them more information and took the chance to show an impressive image of the car.

facebook ad example

Using images that look great in your ads will help with getting the attention of your audience on Facebook

It turned out that the earlier assumption was correct, the results of the campaign produced great results for us and the client. Conversions increased by a whopping 44%!

When used right, retargeting is a very very powerful tool that enables you to re-engage with and further educate your customers which can make them much more comfortable with making a choice about your product or your services. Next we’ll go through a step by step process at creating your first campaign that will have you churning them out in no time.

The 5 Step Process to Creating a Facebook Retargeting Campaign

Ok so you’re now ready to setup your Facebook Retargeting campaign, going through these simple steps in sequence will have you in business. To follow these instructions you will need to already have a Facebook account that lets you manage business ads.

 

1. Log in to your Facebook Ads then hit Audiences

Using the dropdown menu after clicking on Business Manager at the top left-hand side of the screen you’ll find Audiences, which is the option we want to select.

 

2. Click on Create Audience and select Custom Audiences

Next using the top left of the screen again, we’ll look for Create Audience. Since we’re interested in getting a retargeting campaign going we’ll need to choose Custom Audience, the powerful feature that lets us target the specific people who take specific actions when they visit a website.

facebook power editor

3. Select Website Traffic

As you’ll see there are a variety of options but for our purposes right now we’re solely interested in the option Website Traffic so that we can target the people who came to our site.

setting up facebook retargeting ads

4. Using the Drop-down List Choose the Target Audience

The following screen will give you the below options for creating your desired audience for targeting.

  1. Anyone who visits your website
  2. People who visit specific pages
  3. People visiting specific web pages but not others
  4. People who haven’t visited in a certain amount of time
  5. Custom combination

facebook retargeting ads example

The image above gives you an idea of how it would look if we were to set up a custom audience for people who are visiting a blog. You can further fine-tune the audience by setting a specific date range and naming it.

 

5. Place The Pixel Code on Your Website

To begin making use of retargeting you’ll need to have the pixel (tracking) code on your website.

The pixel is the name giving to the code that is placed on your website for tracking visitors. Why the name pixel? Because that’s literally what it is and does. A small 1×1 transparent pixel is placed on the pages of your website. The visitors won’t see the pixel but it will track the pages that they visit and can inform you of the actions that they’ve taken to arrive at the pages.

To find your unique pixel code you’ll have to head over to the Audiences section of your Ads Manager, select the new retargeting campaign that we just created, click on the Actions button and then View Panel from the dropdown menu that appears.

create facebook audience

This is where you’ll find your pixel base code (the one in the image is blurred for privacy reasons but yours will be fine), for placing on your website. It’s a simple process but if you’re not comfortable with doing it then speak to your web developer to get it going.

facebook retargeting

After it’s in place the campaign can now begin and you can track your results!

Getting the Most Out of Your Retargeting Campaigns

To give your campaigns the best chances of being successful it’s a good idea to have a plan in place for commanding the attention of your targeted audience and making sure that they have a reason for re-entering your sales cycle.

Always have a clear goal in mind of the specifics that you have for your campaign. Who do you want to target? What do you want them to do? The answers to these questions will greatly influence the outcome of your retargeting campaigns and help you understand if they are successful or not.

facebook retargeting ads

After you’ve answered these questions then you can create an ad that will stop your audience in their tracks and make them re-engage with you. We’ve provided another example below that does a great job of this. It’s eye-catching and encourages the viewer to make an action by giving them the right incentives to go to Amazon and make a decision today.

Using the above steps and principles will give you a solid foundation for starting your rockstar retargeting career. To spot opportunities for improvement don’t forget to make use of split A/B testing to see which ads give you the best results and never stop testing.

Of course if this seems difficult or “too technical” in nature; there is a much easier solution. That would be us, Easy Retarget. Our software helps automate the retargeting process for you so that in about 15 minutes you’ll have retargeting ads ready to go on Facebook!

EasyRetarget Makes Retargeting Super Simple

Our software EasyRetarget allows anybody to run retargeting ads to any website! That’s right if you’re raising money on Kickstarter, selling products on Amazon, or offering hand crafted goods on Etsy, with easyretarget; you can run retargeting ads back to your promotional page. It even works if you’re promoting an affiliate offer!

See how easy retargeting is with EasyRetarget!

 

kickstarter-marketing

Kickstarter Marketing Tips From The Pros

We’ve all heard of Kickstarter now, so it simply isn’t enough to just put your project up there and hope that people are going to invest. There are a lot of projects up on Kickstarter these days so you really need to do your homework to make sure your campaign gets noticed.

Luckily enough, we’ve got this kind of thing down to a fine art, so read on and check out our Kickstarter marketing tips.

1. Preparation Preparation Preparation

Before you get going you should ask yourself a few simple questions…

How much is your project going to cost?

Once you know this, you can properly map out the rewards structure.

What is the absolute minimum amount of funding you need?

Kickstarter campaigns will not pay out anything unless you reach your target figure. Even if you raised $999,999, if your target was $1m, you wouldn’t be paid a cent. So you must make sure you set a realistic target, otherwise you risk losing everything.

How long do you want the campaign to be?

Campaigns can last a maximum of 60 days and a minimum of 1 day. It might be tempting to create a campaign so it lasts as long as possible, but this isn’t necessarily the best thing. Sometimes a shorter campaign can work better, because it focuses people’s minds and creates urgency.

Are there any comparable projects looking for funding?

If there are then that will give you some free advice about the value of your own offering. It might be an idea to hold off your own campaign until the similar campaign is over too. Doing this will reduce your competition and will also give you a ‘true’ value to work from.

2. Tap your personal network

Your best advertising will come from people who already know you and who already believe in you. Take the time to sell them the concept – don’t just send out a mass mailer or a FB post with multiple tags – you should really be making the effort here. Once you’ve done that, your project stands a better chance of being shared and talked up. More on this here.

3. Video is your friend

kickstarter-video-marketing

Video is a great way to get your point across in a short enough amount of time to keep people’s attention. Try and stay under 2 minutes, and if you can make your case in just 1 minute, even better. Research shows that most people make the decision to pledge or to not pledge within the first minute of footage.

4. Make your Kickstarter page easy to skim through

However good your cause, most people simply won’t have the same interest in it as you do, so you need to tailor your output for people who are not paying full attention. Break up the text with killer headlines and don’t put people off by overloading the page with too much text.

5. Make your rewards logical

Each reward should be easily understandable with short descriptions. You must make it clear what people will get and when they will get it. Less is often more with rewards. 8-10 is normally the optimum figure but it does of course depend on the individual project.

6. Use plenty of images

These are what really hook people in. Take your time to find the most eye-catching imagery – it always pays off.

7. Shorten your links

Obviously, we recommend using our ezrt.io/xxxx shortened links for all your marketing activities since you can then retarget anyone who clicks on that link! However, if you don’t want to do retargeting (which would be crazy to not do!), we recommend using Bitly for boring old link shortening. As well as shortening the link, it gives you a useful range of stats, such as number of clicks and who is clicking. This kind of information is useful for deciding your ongoing marketing strategy.

More generally, remember that running a successful Kickstarter campaign is about so much more than just creating the campaign – you have to stay on it from beginning to end. You need to keep talking about it without annoying people and you need to keep trying to sell it to people who haven’t seen it yet.

Don’t forget about us! Ready to give your campaign a boost with our Kickstarter Retargeting software?

Try Out Easy Retarget!

Most importantly: follow these 7 tips and who knows, maybe you might wind up with one of the most successful Kickstarter campaigns ever!

kickstarter band campaign

Kickstarter Killers Your Band Needs To Avoid

56% of all Kickstarter campaigns fail. Don’t let yours be one of them! If you take note of these five common mistakes, you won’t go far wrong.

1. The cause is unattractive

It’s oh-so-easy to blame the failure of a campaign on not having enough fans, but most of the time this is complete nonsense. Most people’s own extended networks are enough to raise a significant amount of money, but you must show them something worth backing.

Remember that how you explain a cause is just as important as the cause itself. Don’t make the mistake of thinking that the narrative is just an afterthought. This is your only opportunity to impress.

2. The goal is too high

high goals

The Kickstarter community is not some pool swimming with large-scale investors. As far as musical Kickstarter campaigns go anyway, nearly all investors come from people’s personal connections. Setting a goal is hard, but there is a simple calculation you can do that works in most cases.

Make a list of the friends, family, fans and associates who you expect to back you. Find the total and then assume that just under half of them will back you. Then multiply that figure by the average pledge per backer on Kickstarter of $60.

3. Laziness

It’s not just a question of creating a campaign, sitting back and hoping for the best. These campaigns need proper management for a long time before and afterwards. Do what you can to sell the concept one-on-one. Send personal emails, speak to people on the phone, speak to them face-to-face etc. etc. Then you need to be ready to respond once the campaign’s live… keep that conversation going!

It’s understandable that bands/artists may be a bit funny about being direct and asking for money. Most of us are. But seriously – you must get over this if you’re going to be successful. To inspire people to invest you must show them how much you believe in the cause and how much you need them on board. The only way to do this is by being passionate and direct.

4. Giving up

People tend to do things at the last minute – that’s just life! Therefore you need to give your campaign a chance to reach its goal. There’s nearly always a lot more investment at the end of a campaign than at the beginning, so stick with it and don’t pull it.

5. Ropey Rewards

Pledges tend to be made on the basis of how much somebody can afford rather than how much a backer is seduced by a particular reward. You need to make sure that you have the right range of pricing to cater for your audience.

Be wary of having jumps in price that are too high. For example, if you had a $20 reward and then the next level up was a $50 reward, what would happen to all the people who could only afford $35? Obviously, each campaign is different – how big your increments are depends on the size of the top investment versus the size of the lowest, but make sure you do your best to stop people falling in between two pledges.

Think of how you frame the rewards too. If you’re selling a CD for example: are you selling it to people as a pre-order where they’re simply getting the CD for the usual price, only earlier? Or are you selling it to them as an item that will cost more than they would normally pay, but that the extra money is effectively a fundraiser for a wider cause?

Conclusion

A lot of the above is very simple, but it really works. Think long and hard about these five things and hopefully you will never see the dreaded “FUNDING UNSUCCESSFUL” message being plastered across your campaign.

You might also want to check out this article on the most successful Kickstarter campaigns ever.

kickstarter project social media

20 tips for pushing your kickstarter project on social media

In an age of information overload, how can you get your campaign to shine? The good news is, it’s easier than you think. Follow these tips and you won’t go far wrong.

1. Avoid industry acronyms. In the course of everyday business it might make sense to shorten certain terms, but don’t assume that your audience will understand them.

2. Post that link! It’s so easy to forget this. Just think of how many times you’ve sent an email, written a whole passage and then said “see attachment” and then forgotten to add the attachment? The best way of avoiding this embarrassment is to copy the link in first before you write anything else.

3. Consider your tweet/facebook post as the ‘headline’ for your project. This is where you need to hook your audience in with a killer title or photo.

4. Don’t get too hung up on the money – everyone knows this is about raising money. Instead, concentrate your attentions on what exactly you’re creating.

5. Do homework on your hashtags. Be certain that the hashtag you plump for hasn’t been bagged by somebody else.

6. Think about your following on each platform. If you think your following on a certain platform isn’t big enough then do what you can to build it up before you push your campaign.

7. If you’re happy with the size of your following, give people a little teaser about the project in the run-up to the launch.

8. Trust your own quality control. Think when you’re drafting the post: “would I share this myself if I saw it in my feed?”

9. Make sure you have an easily sharable image accompanying your post. Never go over 5mb in size.

10. Manage the conversation afterwards. This is not just about posting the project and sitting back and hoping for the best – you need to stay on top of things by replying promptly and keeping the discussion alive.

11. Do what you can to make it easy for backers to share your project. A neat way of doing this is by including some sample text for people to copy when they share, i.e. a drafted tweet.

12. Check your existing backers to see if they can help. If any of your backers have a good online following it might be an idea to ask them to share your project through their channels. As above, do what you can to make it easy for them.

13. Think about video content. A great way of getting people’s attention would be some kind of demo of your project, or perhaps a live Q & A.

q&a

14. Plug in to existing communities. Do your research beforehand to see which forums would be interested in your project. Don’t just spam loads of places – take your time to become a part of these communities before you launch.

15. Think of all of the people involved in your project. Maybe it’s a writer, a producer, a director…. whoever they are, make sure you don’t forget to utilise the people around you.

16. Give people the inside track. Show them footage of your project in the making, i.e. from your studio.

17. Keep the momentum up. Don’t forget to keep posting updates as you go.

18. Never start a tweet with an ‘@‘

19. Referrer data is your friend. The kickstarter dashboard is a great tool with all the insights you need about how backers are finding your project. The knowledge from this is invaluable as you continue to build your campaign.

kickstarter-dashboard

20. Schedule your posts. For any serious campaign it’s very difficult to stay on top of all of the posting yourself, so use a social media management tool to schedule your output.

Before you even start your Kickstarter campaign, make sure you read these 10 questions you need to ask yourself.

The 10 Most Successful Kickstarter Campaigns Ever

pebble-time

1. Pebble Time

Raised: $20,338,986 (4,067% of original target)
When: March 27, 2015

This is a resounding victory for the Pebble Time watch which is not only the most funded campaign in the history of Kickstarter, but it is also the quickest. This comes hot off the heals of the original Pebble which was a record-breaking Kickstarter campaign in itself. Pebble have wasted no time spending the money on innovation, investing in a new interface and a Gorilla Glass lens. As if that wasn’t enough, there is now more than 10 days of battery life and over 6,500 apps on its multi-platform app store.

 

coolest-cooler

2. Coolest Cooler

Raised: $13,285,226  (26,570% of original target)
When: August 29, 2014

What’s great about the Coolest Cooler is the story of persistence from the original inventor, Ryan Grepper. Grepper failed to raise his original target of $125,000 for an earlier incarnation of the Coolest Cooler, but he kept the faith and before long, he had 62,642 backers. The Portland-based company managed to raise a whopping $12,285,226 which at the time surpassed the success of the original Pebble. As well as being able to make your own iced drinks, the cooler comes fully anointed with a USB port, bottle opener, space for food and even waterproof speakers.

 

The 10 Most Funded Kickstarter Campaigns Ever 10 Most Funded Kickstarter Campaigns Ever

3. Pebble Technology

Raised: $10,266,845  (10,266% of original target)
When: May 18, 2012

Over 85,000 backers made the original Pebble a Kickstarting legend. The Pebble basically left its competitors in the dirt as Google, Samsung and Apple failed to create a viable smartwatch alternative. In just its first year alone, Pebble sold 400,000 watches, making CEO Eric Migicovsky a cult hero overnight.

 


4. The World’s Best Travel Jacket

Raised: $9,192,055 (45,960% of original target)
When: Sept. 3, 2015

This was an incredible story of a husband and wife getting together and managing to conquer an entire marketplace. Hiral Sanghavi and Yoganshi Shah were inspired to create The BauBax jacket as a result of Hiral constantly forgetting his neck pillow when they would fly for their holiday. This all-in-one travel jacket offers an eye mask, gloves, blanket and a pillow as well as specially shaped pockets for various different devices. 44,949 people helped the happy couple smash their initial target of 20,000 by almost $9 million!

 


 

5. Exploding Kittens

Raised: $8,782,571  (87,825% of original target)
When: February 19, 2015

Exploding Kittens is a pretty incredible product, summed up by the crazy tag line which says it is: “a card game for people who are into kittens and explosions and laser beams and sometimes goats”. Hahahaha! This craziness really captured the imagination and propelled this Russian Roulette-style of card game into Kickstarter folklore.

 


The 10 Most Funded Kickstarter Campaigns Ever 10 Most Funded Kickstarter Campaigns Ever

6. OUYA

Raised: $8,596,474 (904% of original target)
When: Aug. 9, 2012

OUYA was a great fusion of the old and the new. By creating an affordable Android-based videogame console that people could easily hook up to their TV, the OUYA really captured the imagination. The people behind OUYA (Julie Uhrman and Yves Behar) already had great pedigree, having previously devised Jawbone’s Jambox, a wireless Bluetooth speaker and an open-source gaming console.

 


The 10 Most Funded Kickstarter Campaigns Ever 10 Most Funded Kickstarter Campaigns Ever

7. Shenmue 3

Raised: $6,333,295 (316% of original target)
When: July 17, 2015

Shenmue 3 is the brainchild of Yu Suzuki who people may remember from a number of massively popular Sega games. His original Shenmue concept took the world by storm back in 1999, thanks in no small part to it being an “open world” RPG which basically meant players could go wherever they wanted inside the game. Shenmue3 is planned for release in December 2017.

 

The 10 Most Funded Kickstarter Campaigns Ever 10 Most Funded Kickstarter Campaigns Ever

8. PonoMusic

Raised: $6,225,354 (778% of original target)
When: April 15, 2014

PonoMusic was the trail-blazing project of music icon, Neil Young. This is all about the quest for the highest-possible quality sound. The PonoPlayer enables listeners to hear music in studio-quality audio, way beyond the compressed, digitized experience of CDs and MP3s. The $6m+ funding has also helped to fund a PonoPlayer app and a music store.

 


The 10 Most Funded Kickstarter Campaigns Ever 10 Most Funded Kickstarter Campaigns Ever

9. Mystery Science Theater 3000

Raised: $5,764,229 (288% of original target)
When: Dec. 12, 2015

The MST3K managed to tap into a cult following that goes back as far as 1988. That was when Mystery Science Theater 3000 first premiered on local TV in Minneapolis! The funding is going towards 14 new episodes of the series that originally saw writer/comedian Joel Hodgson marooned on “the Satellite of Love” with a load of robots mocking bad movies. The campaign really had the experiences locked down, offering great things like personalized voicemail messages from the cast and invitations to premieres across America.

 


The 10 Most Funded Kickstarter Campaigns Ever 10 Most Funded Kickstarter Campaigns Ever

10. The Veronica Mars Movie Project

Raised: $5,702,153 (285% of original target)
When: April 12, 2013

Veronica Mars was a cult TV series that was revived as a result of the backlash when it was cancelled from our screens. It ran from 2004-2007 and was surprisingly canned, but a group of diehard fans (known as ‘Marshmallows’) started a campaign that really caught fire, incredibly managing to hit their $200,000 within only 10 hours.

 

More UTM Support Than Ever Before

Greetings! We have very exciting news to announce today. We have officially launched a greatly improved system to better support UTM values and source tracking, in an effort for Easy Retarget to be as invisible as possible during your campaign. Not to brag, but we now support UTM values better than Bit.ly ;).

As you may have noticed, if you did not use UTM parameters on your links before, then your Google Analytics or Kickstarter Dashboard may show “ezrt.io” as the referrer source, even if you posted your links to Facebook. That’s not right! You should be able to see the data for your campaign, and we should be a small tool in the background. With that said, we’re very proud to announce upgrade UTM and source support.

Not sure what UTM values even are?

No problem! UTM values are basically small identifiers that you tack onto the end of URLs. These then tell Google Analytics (or other tracking software) where the person came from. By default, you do not need to do this, but it allows for even more granular tracking of your traffic. To learn more about UTM values, and to add UTM values to your URL, check out the Google URL Builder.

Here’s how the three new scenarios play out for use with UTM values (or without):

SCENARIO 1 – You DO NOT Specify UTM Values

If you DO NOT specify UTM values (i.e. utm_source, utm_medium, utm_campaign) to your link, then we will automatically pass the referral information over to your dashboard. For example, if you post your ezrt.io/xxxx link to Facebook and someone clicks on it, then your analytics will show the source as “www.facebook.com”. The medium as “referral”, and the campaign as “ezrt”.

SCENARIO 2 – You Specify UTM Values on Your Full Link

If you DO specify UTM values on the non-shortened link, then those will override anything that we have passed through. For example, if you post that same link to Facebook, but specify the utm_source as “facebook-12345” then in your Kickstarter reporting you’ll see the source as “facebook-12345”, not www.facebook.com

SCENARIO 3 – You Specify UTM Values on Your ezrt.io/xxxx link

Yes, you can now add UTM values to the shortened link and those will be passed through properly. This is HUGE, as you no longer need to create a unique shortened link for each UTM parameter. Simple take your ezrt.io/xxxx link and add UTM parameters to it just like you would any other link. Those values will then be passed through to your Google Analytics. However, keep in mind that within Easy Retarget we will still only show the link WITHOUT the parameters, and the clicks for that link are for ANY clicks to that link, they are not UTM specific.

Hopefully you’re as excited as we are with this update. Ready to give it a shot?

Try Out Easy Retarget Pro!