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Top 10 Crowdfunding Sites 2017 –

The Best 10 Crowdfunding Sites of 2017

Crowdfunding is a method where capital is raised through the collective effort of people, be it family, customers or random individual investors who are all share a common interest. Below you’ll find a list of the best websites around right now that showcase crowdfunding.

Brought to you by the leaders in Crowdfunding marketing software, EasyRetarget.

1). Kickstarter

kickstarter band campaign

Perhaps the site that is thought of most when the term crowdfunding site is mentioned and for good reason. This site was the place where a few popular products got their first bit of limelight and showed signs of great interest being developed, products such as the Pebble Watch, Ouya game and a refreshed take on the classic show Reading Rainbow. Entrepreneurs seeking funding from potential investors will publish a goal along with a timeframe for money to be pooled together before it runs out. As part of the plan to get potential investors further interested in the project, the entrepreneurs behind the campaigns will design a variety of exclusive rewards at different levels of funding. Perhaps one of the coolest things about the model that Kickstarter uses is that it removes a lot of risk from the equation for the funders, it does this by only making charges on their credit cards after the projected goal is reached.

2). Indiegogo

Indiegogo is similar to Kickstarter in concept but different in the execution of its funding strategy. Unlike the all in play of Kickstarter where no money gets released until the goal is met, Indiegogo works on a flexible funding model that emphasizes that any bit of funding helps to move the project along. You’ll find a lot more of a focus on initiatives vs actual physical products on Indiegogo. There’s also a pretty cool benefit for funders through the site’s partnership with popular retailing brands like Amazon and Brookstone along with other integrations with business leading partners like Vimeo and Amplifier. Many successful projects can point to Indiegogo as being the reason for their growth and evolution into what they are today. Projects like “An Hour of Code for Every Student”, the “Jolla Tablet” and the Bluesmart carry-on luggage.

3). GoFundme

It may seem like crowdfunding platforms are only for gadgets and for all things tech related but that is far from the case. If social change and advocacy is more up your alley then GoFundMe is one of the perfect alternatives. It has been used to raise money for a variety of reasons, from funding for families who’ve lost people they love or their homes thanks to tragedy to funding for supporting the relief campaigns for disasters and medical research for advancements in that field. It has even been used for funding by the wellwishers of newlywed couples. Recently campaigns raised $5 million to relieve the pain of the families who were affected in some way by the mass shooting in Orlando and $600,000 was contributed by funders to further efforts in developing research into a little known but terrible type of cancer, synovial sarcoma.

4). YouCaring

This platform is like GoFundme but is even more focused on helping out people who are affected by various unfortunate circumstances of life. YouCaring has grown into being a massive force in supporting families and individuals who are in need during their times of sadness. It features similar goal and level based funding for users to set up on their YouCaring page while also operating on a system where anything that potential funders can give is appreciated. There is also a handy feature for users where they can access funds daily if needed, something that may seem insignificant at first thought but when there is a need to deal with with pressing medical bills and other major expenses it is anything but kickstarter now

5). Crowd Supply

Crowd supply is a bit more niched focused than some of the other sites on this list, with a sharp focus on ideas that may never be found on the other crowdfunding platforms. It could even be considered a Kickstarter aimed at hackers. The projects found on Crowd Supply can fall into the category of uber-geeky and certainly not among the run of the mill gadgets or trinkets. If projects like a budget-based stick PC or perhaps the greatest hacking keyboard mankind will ever see, then Crowd Supply is the right place for you to check out.

6). Crowdfunder

Now you may have bigger interests than funding the next waterproof floating pet jacket with USB charging ports, and you want to embrace your inner venture capitalist then this is the site for you. The more money you put up the bigger your share of the pie, literally that is, bigger stakes in the company. With that said, for such a big claims to the results of a successful project, Crowdfunder requires a lot out of its investors. There is a minimum required investment which is not for those who are not ready to part with their money, this minimum can be thousands or in the tens of thousands depending on the project. The upside to this of course being that if you are savvy enough to pick and invest in the right project you can reap some rather large rewards.

7). Experiment

Just maybe you don’t care about the outcome and simply want to experiment, then this aptly named website might be right up your alley. Experiment has the all or nothing funding model baked in so you funds are safe if the goals of the project are not met. You can also relax a bit and invest in whatever you want as every project that is posted to the site must be approved by the admin. The website states that anyone is invited to submit their proposal but it will only be approved if the project is viable and the science behind it is proven. Another nice perk is that you can enjoy the view of what happens behind the scenes as the project takes off, the whole scientific effort has to be made transparent to anyone who decides to back it. An approach that seems to be working as more than 20 scientific papers have been published through the efforts of campaigns done through Experiment.


8). Chuffed

Non-profit fans may be wondering where is all the love for nonprofits, if you’re among them you can stop worrying. Chuffed was built from the ground up specifically for projects and groups that want to draw attention to social issues. A similar play to the above requirements of Experiment are involved here, anyone can submit their project but again must be approved by the staff of the site. There is a request for the project pitch to be summarised into 50 words or less which seems to be there to increase the speed in the approval process. A project that can be explained completely in such a small word count shows the amount of thought that went into its conception and how committed they are to making it a success.kickstarter-dashboard


9). Patreon

As social platforms like YouTube continue to evolve with people being able to express their creative skills, it was only a matter of time before a platform like Patreon emerged. It was founded in May 2013 and provides a way for creators and artists to be supported by their fans while working on the things they enjoy. The funders of creators are called patrons and every time a creator publishes something new, a set amount that is pledged by the patrons is released. A cool factor is that the platform allows the patrons a certain amount of interaction with their favorite creators in a way that was not necessarily possible before.

10). Tilt

This crowdfunding platform is especially popular among college students and really embraces the social movement that is being pushed in so many mediums today. It was built with a focus on being used on mobile devices and for small groups. As with any areas that have built a following, bigger brands like ESPN have tried to get in on the action and hit making DJ duo the Chainsmokers were even able to pull off a fan funded tour that sold out in two hours with the first college on the stop being sold out in 20 minutes. Tilt as a platform that unified the the social dynamics of the web with the traditional practices of commerce.

There you have it, ten of the best crowdfunding websites out there. As time goes on they may remain on the list or be replaced by new contenders but for now these are the cream of the crop.

Related Reads:

1). How to Setup Facebook Retargeting Ads to Help Fund  Your Campaign

2). KickStarter Marketing Tips

how to setup facebook retargeting ads

How to setup Facebook Retargeting Ads in 15 Minutes

How to setup Facebook Retargeting Ads

When it comes to Facebook for the typical user, seeing an ad for a recently visited website as they scroll through their feed looking for the usual cat videos and meme posts may seem like magic.

Digital Marketers who are trained to see between the lines know that it’s not magic but retargeting in action. Retargeting is one of the best advertising strategies that can be used for closing in on sales and it also gives some of the greatest returns that you can get on your ad spend.

The way that retargeting works on Facebook is rather straightforward. It puts you in a position that allows you further engage with people who have been on your website but didn’t complete the final step of hitting that buy button or taking another action that you wanted them to. There are numerous offers that you can pursue to see what the customer will respond to best, perhaps a discount will sweeten the deal even further, or maybe free shipping will make them pull out the credit card? There’s nothing stopping you from running a split test to see which offer will convert best.

how to setup facebook retargeting ads in seconds

To put these strategies into motion for your campaigns you will have to begin by understanding how to create and iterate on Facebook retargeting campaigns. The guide we’ve put together below will go a long way in helping you do just that.

Just what is Retargeting?

Let’s take a step backwards for a moment and learn about the process from the ground up. Retargeting is a marketing tool that has proven to be an extremely effective tool for reaching people that have shown interest in your website and product offerings on other mediums like Facebook. This is very powerful as sometimes for whatever reason, someone might not complete a transaction and then end up forgetting about it but retargeting allows you to remind them about why they were looking at your product or service in the first place.

To get a visual breakdown of the process, take a look at the below image from

how retargeting ads work

The Custom Audiences feature on Facebook allows you to place a bit of code on your website that then places a tracking cookie on your visitors computer. This code then broadcasts the information to Facebook detailing which pages were viewed on your website by each visitor.

With this data in hand you are then able to use the preferences of your Custom Audience to retarget different segments. An example being, retargeting people who browsed an item a few times or someone who added items to their cart but didn’t complete the purchase.

For a real world example of this in action, we recently ran a retargeting campaign on Facebook for an auto dealer in Ocean Crest San Diego. We keyed in on people who looked at specific cars on their site.

There was a great chance that if they looked a certain models they were interested in making a purchase or learning more so we then showed them an ad on Facebook that gave them more information and took the chance to show an impressive image of the car.

facebook ad example

Using images that look great in your ads will help with getting the attention of your audience on Facebook

It turned out that the earlier assumption was correct, the results of the campaign produced great results for us and the client. Conversions increased by a whopping 44%!

When used right, retargeting is a very very powerful tool that enables you to re-engage with and further educate your customers which can make them much more comfortable with making a choice about your product or your services. Next we’ll go through a step by step process at creating your first campaign that will have you churning them out in no time.

The 5 Step Process to Creating a Facebook Retargeting Campaign

Ok so you’re now ready to setup your Facebook Retargeting campaign, going through these simple steps in sequence will have you in business. To follow these instructions you will need to already have a Facebook account that lets you manage business ads.


1. Log in to your Facebook Ads then hit Audiences

Using the dropdown menu after clicking on Business Manager at the top left-hand side of the screen you’ll find Audiences, which is the option we want to select.


2. Click on Create Audience and select Custom Audiences

Next using the top left of the screen again, we’ll look for Create Audience. Since we’re interested in getting a retargeting campaign going we’ll need to choose Custom Audience, the powerful feature that lets us target the specific people who take specific actions when they visit a website.

facebook power editor

3. Select Website Traffic

As you’ll see there are a variety of options but for our purposes right now we’re solely interested in the option Website Traffic so that we can target the people who came to our site.

setting up facebook retargeting ads

4. Using the Drop-down List Choose the Target Audience

The following screen will give you the below options for creating your desired audience for targeting.

  1. Anyone who visits your website
  2. People who visit specific pages
  3. People visiting specific web pages but not others
  4. People who haven’t visited in a certain amount of time
  5. Custom combination

facebook retargeting ads example

The image above gives you an idea of how it would look if we were to set up a custom audience for people who are visiting a blog. You can further fine-tune the audience by setting a specific date range and naming it.


5. Place The Pixel Code on Your Website

To begin making use of retargeting you’ll need to have the pixel (tracking) code on your website.

The pixel is the name giving to the code that is placed on your website for tracking visitors. Why the name pixel? Because that’s literally what it is and does. A small 1×1 transparent pixel is placed on the pages of your website. The visitors won’t see the pixel but it will track the pages that they visit and can inform you of the actions that they’ve taken to arrive at the pages.

To find your unique pixel code you’ll have to head over to the Audiences section of your Ads Manager, select the new retargeting campaign that we just created, click on the Actions button and then View Panel from the dropdown menu that appears.

create facebook audience

This is where you’ll find your pixel base code (the one in the image is blurred for privacy reasons but yours will be fine), for placing on your website. It’s a simple process but if you’re not comfortable with doing it then speak to your web developer to get it going.

facebook retargeting

After it’s in place the campaign can now begin and you can track your results!

Getting the Most Out of Your Retargeting Campaigns

To give your campaigns the best chances of being successful it’s a good idea to have a plan in place for commanding the attention of your targeted audience and making sure that they have a reason for re-entering your sales cycle.

Always have a clear goal in mind of the specifics that you have for your campaign. Who do you want to target? What do you want them to do? The answers to these questions will greatly influence the outcome of your retargeting campaigns and help you understand if they are successful or not.

facebook retargeting ads

After you’ve answered these questions then you can create an ad that will stop your audience in their tracks and make them re-engage with you. We’ve provided another example below that does a great job of this. It’s eye-catching and encourages the viewer to make an action by giving them the right incentives to go to Amazon and make a decision today.

Using the above steps and principles will give you a solid foundation for starting your rockstar retargeting career. To spot opportunities for improvement don’t forget to make use of split A/B testing to see which ads give you the best results and never stop testing.

Of course if this seems difficult or “too technical” in nature; there is a much easier solution. That would be us, Easy Retarget. Our software helps automate the retargeting process for you so that in about 15 minutes you’ll have retargeting ads ready to go on Facebook!

EasyRetarget Makes Retargeting Super Simple

Our software EasyRetarget allows anybody to run retargeting ads to any website! That’s right if you’re raising money on Kickstarter, selling products on Amazon, or offering hand crafted goods on Etsy, with easyretarget; you can run retargeting ads back to your promotional page. It even works if you’re promoting an affiliate offer!

See how easy retargeting is with EasyRetarget!



Kickstarter Marketing Tips From The Pros

We’ve all heard of Kickstarter now, so it simply isn’t enough to just put your project up there and hope that people are going to invest. There are a lot of projects up on Kickstarter these days so you really need to do your homework to make sure your campaign gets noticed.

Luckily enough, we’ve got this kind of thing down to a fine art, so read on and check out our Kickstarter marketing tips.

1. Preparation Preparation Preparation

Before you get going you should ask yourself a few simple questions…

How much is your project going to cost?

Once you know this, you can properly map out the rewards structure.

What is the absolute minimum amount of funding you need?

Kickstarter campaigns will not pay out anything unless you reach your target figure. Even if you raised $999,999, if your target was $1m, you wouldn’t be paid a cent. So you must make sure you set a realistic target, otherwise you risk losing everything.

How long do you want the campaign to be?

Campaigns can last a maximum of 60 days and a minimum of 1 day. It might be tempting to create a campaign so it lasts as long as possible, but this isn’t necessarily the best thing. Sometimes a shorter campaign can work better, because it focuses people’s minds and creates urgency.

Are there any comparable projects looking for funding?

If there are then that will give you some free advice about the value of your own offering. It might be an idea to hold off your own campaign until the similar campaign is over too. Doing this will reduce your competition and will also give you a ‘true’ value to work from.

2. Tap your personal network

Your best advertising will come from people who already know you and who already believe in you. Take the time to sell them the concept – don’t just send out a mass mailer or a FB post with multiple tags – you should really be making the effort here. Once you’ve done that, your project stands a better chance of being shared and talked up. More on this here.

3. Video is your friend


Video is a great way to get your point across in a short enough amount of time to keep people’s attention. Try and stay under 2 minutes, and if you can make your case in just 1 minute, even better. Research shows that most people make the decision to pledge or to not pledge within the first minute of footage.

4. Make your Kickstarter page easy to skim through

However good your cause, most people simply won’t have the same interest in it as you do, so you need to tailor your output for people who are not paying full attention. Break up the text with killer headlines and don’t put people off by overloading the page with too much text.

5. Make your rewards logical

Each reward should be easily understandable with short descriptions. You must make it clear what people will get and when they will get it. Less is often more with rewards. 8-10 is normally the optimum figure but it does of course depend on the individual project.

6. Use plenty of images

These are what really hook people in. Take your time to find the most eye-catching imagery – it always pays off.

7. Shorten your links

Obviously, we recommend using our shortened links for all your marketing activities since you can then retarget anyone who clicks on that link! However, if you don’t want to do retargeting (which would be crazy to not do!), we recommend using Bitly for boring old link shortening. As well as shortening the link, it gives you a useful range of stats, such as number of clicks and who is clicking. This kind of information is useful for deciding your ongoing marketing strategy.

More generally, remember that running a successful Kickstarter campaign is about so much more than just creating the campaign – you have to stay on it from beginning to end. You need to keep talking about it without annoying people and you need to keep trying to sell it to people who haven’t seen it yet.

Don’t forget about us! Ready to give your campaign a boost with our Kickstarter Retargeting software?

Try Out Easy Retarget!

Most importantly: follow these 7 tips and who knows, maybe you might wind up with one of the most successful Kickstarter campaigns ever!

kickstarter band campaign

Kickstarter Killers Your Band Needs To Avoid

56% of all Kickstarter campaigns fail. Don’t let yours be one of them! If you take note of these five common mistakes, you won’t go far wrong.

1. The cause is unattractive

It’s oh-so-easy to blame the failure of a campaign on not having enough fans, but most of the time this is complete nonsense. Most people’s own extended networks are enough to raise a significant amount of money, but you must show them something worth backing.

Remember that how you explain a cause is just as important as the cause itself. Don’t make the mistake of thinking that the narrative is just an afterthought. This is your only opportunity to impress.

2. The goal is too high

high goals

The Kickstarter community is not some pool swimming with large-scale investors. As far as musical Kickstarter campaigns go anyway, nearly all investors come from people’s personal connections. Setting a goal is hard, but there is a simple calculation you can do that works in most cases.

Make a list of the friends, family, fans and associates who you expect to back you. Find the total and then assume that just under half of them will back you. Then multiply that figure by the average pledge per backer on Kickstarter of $60.

3. Laziness

It’s not just a question of creating a campaign, sitting back and hoping for the best. These campaigns need proper management for a long time before and afterwards. Do what you can to sell the concept one-on-one. Send personal emails, speak to people on the phone, speak to them face-to-face etc. etc. Then you need to be ready to respond once the campaign’s live… keep that conversation going!

It’s understandable that bands/artists may be a bit funny about being direct and asking for money. Most of us are. But seriously – you must get over this if you’re going to be successful. To inspire people to invest you must show them how much you believe in the cause and how much you need them on board. The only way to do this is by being passionate and direct.

4. Giving up

People tend to do things at the last minute – that’s just life! Therefore you need to give your campaign a chance to reach its goal. There’s nearly always a lot more investment at the end of a campaign than at the beginning, so stick with it and don’t pull it.

5. Ropey Rewards

Pledges tend to be made on the basis of how much somebody can afford rather than how much a backer is seduced by a particular reward. You need to make sure that you have the right range of pricing to cater for your audience.

Be wary of having jumps in price that are too high. For example, if you had a $20 reward and then the next level up was a $50 reward, what would happen to all the people who could only afford $35? Obviously, each campaign is different – how big your increments are depends on the size of the top investment versus the size of the lowest, but make sure you do your best to stop people falling in between two pledges.

Think of how you frame the rewards too. If you’re selling a CD for example: are you selling it to people as a pre-order where they’re simply getting the CD for the usual price, only earlier? Or are you selling it to them as an item that will cost more than they would normally pay, but that the extra money is effectively a fundraiser for a wider cause?


A lot of the above is very simple, but it really works. Think long and hard about these five things and hopefully you will never see the dreaded “FUNDING UNSUCCESSFUL” message being plastered across your campaign.

You might also want to check out this article on the most successful Kickstarter campaigns ever.

kickstarter project social media

20 tips for pushing your kickstarter project on social media

In an age of information overload, how can you get your campaign to shine? The good news is, it’s easier than you think. Follow these tips and you won’t go far wrong.

1. Avoid industry acronyms. In the course of everyday business it might make sense to shorten certain terms, but don’t assume that your audience will understand them.

2. Post that link! It’s so easy to forget this. Just think of how many times you’ve sent an email, written a whole passage and then said “see attachment” and then forgotten to add the attachment? The best way of avoiding this embarrassment is to copy the link in first before you write anything else.

3. Consider your tweet/facebook post as the ‘headline’ for your project. This is where you need to hook your audience in with a killer title or photo.

4. Don’t get too hung up on the money – everyone knows this is about raising money. Instead, concentrate your attentions on what exactly you’re creating.

5. Do homework on your hashtags. Be certain that the hashtag you plump for hasn’t been bagged by somebody else.

6. Think about your following on each platform. If you think your following on a certain platform isn’t big enough then do what you can to build it up before you push your campaign.

7. If you’re happy with the size of your following, give people a little teaser about the project in the run-up to the launch.

8. Trust your own quality control. Think when you’re drafting the post: “would I share this myself if I saw it in my feed?”

9. Make sure you have an easily sharable image accompanying your post. Never go over 5mb in size.

10. Manage the conversation afterwards. This is not just about posting the project and sitting back and hoping for the best – you need to stay on top of things by replying promptly and keeping the discussion alive.

11. Do what you can to make it easy for backers to share your project. A neat way of doing this is by including some sample text for people to copy when they share, i.e. a drafted tweet.

12. Check your existing backers to see if they can help. If any of your backers have a good online following it might be an idea to ask them to share your project through their channels. As above, do what you can to make it easy for them.

13. Think about video content. A great way of getting people’s attention would be some kind of demo of your project, or perhaps a live Q & A.


14. Plug in to existing communities. Do your research beforehand to see which forums would be interested in your project. Don’t just spam loads of places – take your time to become a part of these communities before you launch.

15. Think of all of the people involved in your project. Maybe it’s a writer, a producer, a director…. whoever they are, make sure you don’t forget to utilise the people around you.

16. Give people the inside track. Show them footage of your project in the making, i.e. from your studio.

17. Keep the momentum up. Don’t forget to keep posting updates as you go.

18. Never start a tweet with an ‘@‘

19. Referrer data is your friend. The kickstarter dashboard is a great tool with all the insights you need about how backers are finding your project. The knowledge from this is invaluable as you continue to build your campaign.


20. Schedule your posts. For any serious campaign it’s very difficult to stay on top of all of the posting yourself, so use a social media management tool to schedule your output.

Before you even start your Kickstarter campaign, make sure you read these 10 questions you need to ask yourself.

The 10 Most Successful Kickstarter Campaigns Ever


1. Pebble Time

Raised: $20,338,986 (4,067% of original target)
When: March 27, 2015

This is a resounding victory for the Pebble Time watch which is not only the most funded campaign in the history of Kickstarter, but it is also the quickest. This comes hot off the heals of the original Pebble which was a record-breaking Kickstarter campaign in itself. Pebble have wasted no time spending the money on innovation, investing in a new interface and a Gorilla Glass lens. As if that wasn’t enough, there is now more than 10 days of battery life and over 6,500 apps on its multi-platform app store.



2. Coolest Cooler

Raised: $13,285,226  (26,570% of original target)
When: August 29, 2014

What’s great about the Coolest Cooler is the story of persistence from the original inventor, Ryan Grepper. Grepper failed to raise his original target of $125,000 for an earlier incarnation of the Coolest Cooler, but he kept the faith and before long, he had 62,642 backers. The Portland-based company managed to raise a whopping $12,285,226 which at the time surpassed the success of the original Pebble. As well as being able to make your own iced drinks, the cooler comes fully anointed with a USB port, bottle opener, space for food and even waterproof speakers.


The 10 Most Funded Kickstarter Campaigns Ever 10 Most Funded Kickstarter Campaigns Ever

3. Pebble Technology

Raised: $10,266,845  (10,266% of original target)
When: May 18, 2012

Over 85,000 backers made the original Pebble a Kickstarting legend. The Pebble basically left its competitors in the dirt as Google, Samsung and Apple failed to create a viable smartwatch alternative. In just its first year alone, Pebble sold 400,000 watches, making CEO Eric Migicovsky a cult hero overnight.


4. The World’s Best Travel Jacket

Raised: $9,192,055 (45,960% of original target)
When: Sept. 3, 2015

This was an incredible story of a husband and wife getting together and managing to conquer an entire marketplace. Hiral Sanghavi and Yoganshi Shah were inspired to create The BauBax jacket as a result of Hiral constantly forgetting his neck pillow when they would fly for their holiday. This all-in-one travel jacket offers an eye mask, gloves, blanket and a pillow as well as specially shaped pockets for various different devices. 44,949 people helped the happy couple smash their initial target of 20,000 by almost $9 million!



5. Exploding Kittens

Raised: $8,782,571  (87,825% of original target)
When: February 19, 2015

Exploding Kittens is a pretty incredible product, summed up by the crazy tag line which says it is: “a card game for people who are into kittens and explosions and laser beams and sometimes goats”. Hahahaha! This craziness really captured the imagination and propelled this Russian Roulette-style of card game into Kickstarter folklore.


The 10 Most Funded Kickstarter Campaigns Ever 10 Most Funded Kickstarter Campaigns Ever


Raised: $8,596,474 (904% of original target)
When: Aug. 9, 2012

OUYA was a great fusion of the old and the new. By creating an affordable Android-based videogame console that people could easily hook up to their TV, the OUYA really captured the imagination. The people behind OUYA (Julie Uhrman and Yves Behar) already had great pedigree, having previously devised Jawbone’s Jambox, a wireless Bluetooth speaker and an open-source gaming console.


The 10 Most Funded Kickstarter Campaigns Ever 10 Most Funded Kickstarter Campaigns Ever

7. Shenmue 3

Raised: $6,333,295 (316% of original target)
When: July 17, 2015

Shenmue 3 is the brainchild of Yu Suzuki who people may remember from a number of massively popular Sega games. His original Shenmue concept took the world by storm back in 1999, thanks in no small part to it being an “open world” RPG which basically meant players could go wherever they wanted inside the game. Shenmue3 is planned for release in December 2017.


The 10 Most Funded Kickstarter Campaigns Ever 10 Most Funded Kickstarter Campaigns Ever

8. PonoMusic

Raised: $6,225,354 (778% of original target)
When: April 15, 2014

PonoMusic was the trail-blazing project of music icon, Neil Young. This is all about the quest for the highest-possible quality sound. The PonoPlayer enables listeners to hear music in studio-quality audio, way beyond the compressed, digitized experience of CDs and MP3s. The $6m+ funding has also helped to fund a PonoPlayer app and a music store.


The 10 Most Funded Kickstarter Campaigns Ever 10 Most Funded Kickstarter Campaigns Ever

9. Mystery Science Theater 3000

Raised: $5,764,229 (288% of original target)
When: Dec. 12, 2015

The MST3K managed to tap into a cult following that goes back as far as 1988. That was when Mystery Science Theater 3000 first premiered on local TV in Minneapolis! The funding is going towards 14 new episodes of the series that originally saw writer/comedian Joel Hodgson marooned on “the Satellite of Love” with a load of robots mocking bad movies. The campaign really had the experiences locked down, offering great things like personalized voicemail messages from the cast and invitations to premieres across America.


The 10 Most Funded Kickstarter Campaigns Ever 10 Most Funded Kickstarter Campaigns Ever

10. The Veronica Mars Movie Project

Raised: $5,702,153 (285% of original target)
When: April 12, 2013

Veronica Mars was a cult TV series that was revived as a result of the backlash when it was cancelled from our screens. It ran from 2004-2007 and was surprisingly canned, but a group of diehard fans (known as ‘Marshmallows’) started a campaign that really caught fire, incredibly managing to hit their $200,000 within only 10 hours.


More UTM Support Than Ever Before

Greetings! We have very exciting news to announce today. We have officially launched a greatly improved system to better support UTM values and source tracking, in an effort for Easy Retarget to be as invisible as possible during your campaign. Not to brag, but we now support UTM values better than ;).

As you may have noticed, if you did not use UTM parameters on your links before, then your Google Analytics or Kickstarter Dashboard may show “” as the referrer source, even if you posted your links to Facebook. That’s not right! You should be able to see the data for your campaign, and we should be a small tool in the background. With that said, we’re very proud to announce upgrade UTM and source support.

Not sure what UTM values even are?

No problem! UTM values are basically small identifiers that you tack onto the end of URLs. These then tell Google Analytics (or other tracking software) where the person came from. By default, you do not need to do this, but it allows for even more granular tracking of your traffic. To learn more about UTM values, and to add UTM values to your URL, check out the Google URL Builder.

Here’s how the three new scenarios play out for use with UTM values (or without):

SCENARIO 1 – You DO NOT Specify UTM Values

If you DO NOT specify UTM values (i.e. utm_source, utm_medium, utm_campaign) to your link, then we will automatically pass the referral information over to your dashboard. For example, if you post your link to Facebook and someone clicks on it, then your analytics will show the source as “”. The medium as “referral”, and the campaign as “ezrt”.

SCENARIO 2 – You Specify UTM Values on Your Full Link

If you DO specify UTM values on the non-shortened link, then those will override anything that we have passed through. For example, if you post that same link to Facebook, but specify the utm_source as “facebook-12345” then in your Kickstarter reporting you’ll see the source as “facebook-12345”, not

SCENARIO 3 – You Specify UTM Values on Your link

Yes, you can now add UTM values to the shortened link and those will be passed through properly. This is HUGE, as you no longer need to create a unique shortened link for each UTM parameter. Simple take your link and add UTM parameters to it just like you would any other link. Those values will then be passed through to your Google Analytics. However, keep in mind that within Easy Retarget we will still only show the link WITHOUT the parameters, and the clicks for that link are for ANY clicks to that link, they are not UTM specific.

Hopefully you’re as excited as we are with this update. Ready to give it a shot?

Try Out Easy Retarget Pro!

Easy Retarget Releases Pro Version

ezrt_proThe Easy Retarget platform has been used to help raise over $1,000,000 on Kickstarter within the first few months of our public launch, but we’re just getting started. We are constantly gathering feedback from our users to make the platform better, while still maintaining the simplicity that they love. One common piece of feedback from our users was that they wanted the ability to use other retargeting pixels such as Google AdWords, AdRoll, ReTargeter, and many others for their campaigns.

Well, we heard you loud and clear, and we’re super excited to announce the launch of Easy Retarget Pro. Pro users get all of the great benefits of our Basic plan (such as automated Facebook retargeting), but now have the ability to create “Pro Links”.


A Pro Link lets you easily take your usual destination URL and then add up to 10 Pixels from ANY provider (i.e. Facebook, Google AdWords/Double Click, AdRoll, etc.) and we’ll instantly give you a nice new shortened link to use just like you’re used to. Anyone that clicks on that link will automatically be added to all of the retargeting audiences that are within that link.

No need to create a Facebook ad through our system!

With Pro Links you have complete control. All of the ads are created directly through your favorite platforms per usual, you just give us the pixel you need to fire, and consider it done.

Try Out Easy Retarget Pro!


This is really what we’re most excited about. Pro Links expand Easy Retarget into so many different use cases. Pro Links give you the ability to continue business as usual on your end, but bring the power of managing audiences to a whole new level. Here are just a few use cases:

Segment Backers and Target with Unique Ads

Use two EZRT links for your Kickstarter retargeting campaign to help track conversions on Kickstarter and easily remove backers from your main retargeting ads, and show them specific ads targeted to backers. Want more info on how to do this? Click Here.

After Your Kickstarter Campaign is Over

Getting some good press and media coverage after a successful campaign? Promote all your media coverage without feeling like you’re just sending people to another website that you can’t control. Use an link so visitors get added to your retargeting audience.

Content Publishers

Are you sending traffic to articles on another website such as Forbes, Huffington Post, or any others? Why just let them retarget the traffic you send them? Quickly create a pro link, paste your pixels in and you’re good to go!

Affiliate Marketers

Sending people to someone else’s landing page is great, unless they decide to leave that page. You just put the effort to send them there, and then lost them. With Pro Links, just paste your affiliate link into Easy Retarget, select your pixels to add, and go!

There are thousands of other use cases for Easy Retarget and our new Pro Plan. Try it out today, and let us know what you’re using it for!

Try Out Easy Retarget Pro!

KickStarter and CrowdFunding Marketing Community

Somebody smart once said, “The greatest success hack of all time is surrounding yourself with successful people.” 

And that my friends seems to be true.

Think about it.

Why is it that celebrities hang out with other celebrities?

Why do millionaires network and hang out with other millionaires?

Why is it that NBA all start players like Kobe, Durant, Lebron, Wade, Carmelo, and Chris Paul are always seen together on vacations in the offseason or practicing together on a private backyard court?

These players could easily spend time with their old high school or college teammates yet they choose to surround themselves with the other best players in the league.

The reason and logic is simple.

You grow and learn from the people you surround yourself with.

That is why we have decided to put together a private Kickstarter and Crowdfunding Marketing Community on Facebook that will act as our very own private mastermind for sharing Crowdfunding marketing strategies and techniques.

Inside this private Facebook group we invite you to network with other successful crowdfunding marketing consultants to share success techniques, ask questions, network, collaborate, and grow your expertise when it comes to your own crowdfunding campaign.

crowdfunding community


Ten Questions You Have to Ask Before Creating Your First Kickstarter Campaign

Kickstarter has demonstrated some seriously awesome results in recent years. Since its launch in 2009, over $600 million in funds has been pledged to more than 40,000 projects, funded by around four million backers. If you have a great idea and are thinking about starting a Kickstarter campaign to get some funding for it, check out these ten tips to get you started.

1). How do I want to explain my idea?

The first step to building a Kickstarter campaign is to figure out how to ask potential funders for their help. Start by explaining in detail what exactly you need the money for, how you plan to use the funds, and why these funds are necessary for your project to go forward. Try to avoid being vague or misleading; you want to gain viewers’ trust so that they will choose to help support you. 

2). How do I decide how much to ask for?

The downside to Kickstarter is that if your project doesn’t meet its goal, you won’t get any funding at all. That means that even if you are just a dollar short of you requested funds, none of your funders will be charged and you won’t get a dime. Setting too high of a goal means that you run the risk of not reaching it. Setting too low of a goal may leave you with not enough money to complete your project. So take into account all of the costs that are associated with your project, and try to ask for as close to the amount you expect to need as possible. Don’t forget to factor in the five percent fee that Kickstarter collects if your project is funded, as well as the processing fees that Amazon charges.

3). Is there a way to ensure that Kickstarter chooses to accept my project?

Make sure that you follow all of Kickstarter’s official guidelines when posting your project. Also, try to back up your numbers and ideas with figures, technical drawings, photos, or other helpful documents to make your ideas seem as developed as possible.

4). Why do some people create videos for their projects?

While videos certainly aren’t required, Kickstarter recommends them, because projects with videos are fifty percent more successful than those without them. If you choose to include a video, make sure you read our top 5 Kickstarter video marketing tips!

kickstarter video tips

5). Should I offer a reward, and if so, what do I offer?

Rewards are a great way to earn backers, because people are more likely to offer funding if they feel that they are getting something in return. If you choose to offer a reward, you’ll want to offer different rewards for different levels of funders, to encourage higher levels of funding. For example, the creator of the iOS app 1 Second Everyday offered the app for free to anyone who donated one dollar to the project. Those who pledged more than $150 got rewards like their name in the app’s credits or an invitation to a private party at the creator’s home. The person who pledged the highest amount of funding received a visit from the creator himself, who promised to fly anywhere in the U.S. for the meeting.

6). Who decides how long my project will last?

Kickstarter projects are open for pledges anywhere from one to sixty days, and you get to choose the length. Kickstarter recommends shorter campaigns, about thirty days or less, because these have proven to be the most successful.

7). Which category is right for my project?

Kickstarter classifies projects in one of thirteen categories, including art, comics, dance, design, fashion, film, food, games, music, photography, publishing, technology, and theater. An additional thirty-six sub categories divide the projects even further. Try to choose the category and sub categories that best describe your project.

8). How often do I need to update those who helped fund my project?

It’s entirely up to you how often you choose to update your backers. Some people update them every day, while other space out their updates more. You can also choose to show these updates publicly on your Kickstarter page, or to share them only with backers.

9). How do I get the word out about my Kickstarter project?

The first step in publicizing your new campaign is to reach out to your family and friends. Try to take a personal approach, if possible. The next step is to go public. You may choose to create a press release to send to local print, radio, or TV stations, or to bloggers and other online media venues that may be interested in your project.

10). So how do I get started?

Once you know what you plan to do with your campaign and how you plan to do it, it’s time to build your Kickstarter project. Begin on Kickstarter’s Start page, and choose the option “Start Your Project.” Choose a catchy and interesting title that will be easily remembered by anyone who sees it, as well as an image that represents your project well. Create a brief bio about yourself and include links to your social media accounts or website. After you submit your project, it will take Kickstarter a few days to review it. If they reject it, don’t worry, you’ll have the chance to review any reasons that they provide and to revise your project and appeal the decision.