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6 Facebook Advertising Secrets

Facebook has been a great resource for advertisement.  Anyone scrolling through Facebook is already looking for something to do.  That makes a great outlet for you to place ads.  Almost everyone uses Facebook and great posts circulate quickly through friends.

If you want to gain more traffic on your website, make more in sales, and create more customers you need to advertise on Facebook.  When using Facebook to advertise there are a few key points to keep in mind.  These 6 secrets will help you be more successful when advertising.

1. Test Test Test

testing ads

For any product that has multiple audiences a single ad will not work.  If your product is simple enough, like a new kind of stepping stool, there are many people that can use it.  There are families with small children, people who are shorter, or businesses.  When advertising to a family you will want warm vibrant colors that make them think your product would be great for their child.  A business would respond more to an organized presentation that shows that work can be expedited with your product.

When creating advertisements you must keep in mind that many people are going to view it and they will all be different.  That means that the first advertisement that you create may not be the best advertisement.  Nor will the second or the third.  You will need to test many advertisements before you are able to find one that works well for your brand.

By testing your advertisements you are able to see what aspects people responded well to and what one’s they did not.  In the end you may combine the best of all of the advertisements into one that is able to bring in the maximum amount of customers.  The end goal is to get your brand known so people can buy your products and services.

2. Buyer Persona’s are Relatable

buyer persona does matter

If your product or service uses a specific logo make sure it is front and center.  Your advertisement should show what it is selling right away.  Having your logo clearly visible makes it easier for people to understand what advertisement they are looking at.  It will capture their attention especially if they are already looking for a product similar to yours.  Creating a buyer persona can also help people recognize a business.

A buyer persona is different from a logo in that it is like a mascot for your company.  This mascot can take many forms and is able to adapt to whatever audience you are targeting.  Think about your audience.  Who are you trying to reach with your product?  That is a great place to begin creating a buyer persona.  If you cater strictly to women your persona should reflect that.

Once you have created a buyer persona you are able to change it per advertisement.  If you need a carefree ad for families have your persona relaxing on the beach.  Need one for your business oriented customers have the persona wear a blazer and tie.

Seeing the same logo or buyer persona can help to promote brand awareness as well.  As people see your logo more they will start to think your brand is more reputable.  They will want to purchase from a brand that is trustworthy and well known.  Repetition is key for customers to want to purchase from your business.

3. Backup Your Brand

backup your brand

When making a decision about a purchase people want to know that they can trust a brand.  A lot goes into trust.  It is hard for businesses who are just starting to gain this trust from customers that have not purchased from them in the past.  Trust comes from years of experience and satisfied customers.  Word of mouth is a great advertisement.

To provide these potential customers with this sense of trust use other people to show that your product or service is reliable and safe.  People do not like to waste money but will feel less apprehensive if they have a recommendation for a certain brand.  Hearing nine out of ten doctors agree…makes a person think that this product must be great.  If all those doctors agree that it works better than something else it is worth a try.

One way to provide this trust is through social proof.  Social proof can be used if you have a well known person actually use your product or service and review it.  If your business is big enough you can hire someone to test your product and review it as well.  Having a familiar face that already has credibility can be a great way for people to feel at ease during a purchase.

Without a specific person to provide feedback provide your customers with your stats.  If you business is already the number one in your town flaunt your status.  Say you have beat out the other four businesses in that town for best service.  Use what you have to show people you are going to provide them with excellent service.

4. Call to Action

call to action

A call to action can help you promote a sense of urgency in your customers.  This type of ad will outline what exactly the customer needs to do like buy a product or book an appointment.  This helps people have more direction once they reach your site.  When lacking direction people are not likely to follow through on a purchase.

Without a call to action people often browse through a website and then click away.  This stems from disinterest or the inability to find where to purchase your product.  While clicks boosts your traffic your conversion rates are staying low.  People are looking but they are not buying.  By providing them with more direction they are likely to complete the purchase and boost your conversion rates.

5. Make Images Pop

makes the images pop

Having an image that attracts the eye is key to drawing in customers.  If your advertisement is boring people are likely to scroll post you without a second thought.

How large or small your image is can change the feel to your advertisement.  If you are using a small image it will not draw the attention you need.  Too large of an image will not fit on a page especially on mobile browsers.

Avoid taking a small image and trying to enlarge it.  The quality of the image is going to diminish quickly.  An advertisement using a grainy image that you cannot make out all of the words will not be effective.

Images of faces are popular and can help bring more attention to your advertisement.  People respond well to other people’s experiences.  They are generally more interested even if they do not know the person in the image.

If you are not using an image of a person make sure your product or service is central in the image.  It should be easy to spot what you are selling.  Images should have colors that are contrasting so they stand out more.

People are very familiar with services like Instagram as well.  When using Instagram you are able to use filters on your pictures before you post them.  Making your images appear to have a filter on them will also help to bring more attention to your advertisement.

6. Find the Balance

find the balance

People consider more than one aspect of their lives when making decisions.  That means they are going to think about your product or service in a logical manner.  Once they have thought it through they are also going to have some emotions that your product give them.

Not all products are going to incite a strong emotion.  However, even a small emotion can work in your advantage.  A product that makes someone’s day to day life a little easier and activities be completed faster will be appreciated by your customers.  They will be happy that your product was able to help them.

When balancing between a person’s logical and emotional side consider the differences between the two.  A person that is thinking emotionally will only want to know what they are getting out of using this product.  Logical thinking people are going to want to consider the facts and specifications of the product instead.

Cater your advertisement to include both sides of the spectrum.  Tell them how your new cleaning product cuts down cleaning time by half so they can enjoy the rest of their day with the family.  Also include facts like the main ingredients and what it does.

By providing both aspects you will appeal to all people looking at the item.  Some people will look for logic, others emotion, and some are able to find the balance and consider both.

By using these 6 secrets to Facebook advertising you will be able to see your progress, gain more customers, and sell more products.  Each of these secrets gives you insight into how people look at Facebook advertisements.  It is more than putting up a simple link to your product.  You must sell your brand and your product, create a relationship between you and the customer, and make something that is appealing to look at.

6 New Facebook Advertising Design Tips

6 facebook ads secret

To see more sales in your business your advertisements must draw people in.  Facebook can be used as an advertising tool to reach a widespread audience.  All of your ads need to be designed so they are pleasing to look at and will make people want to purchase your product or service.

A good ad shows consistency from the ad to the website.  People expect the same quality from what they click on to what they are redirected to.  By strategically placing your ad in the right area on Facebook you will optimize your views.

Being truthful in your campaign is always the best way to gain customers.

Adding a bit of color will help you draw in more people.  Images send powerful messages.  Make sure the image you use sends the message that your business is ready to provide a good experience to all their customers.  Something that catches anyone’s attention is free.  When offering free products you are likely to have an influx of traffic on your site.  Use these 6 tips to make sure you have an ad that is designed for success.

1. Consistency is Key

consistency is the key for advertising

When people see an advertisement and become interested they want to be able to find that product.  The worst type of advertisement is one that shows a product or advertises a service that cannot be found on the website.  If you have a picture of an item that is not for sale on your site you are going to lose credibility.

People will assume that you are using false advertising to pull in customers.  This makes people feel uneasy about making purchases from your business.  An ad should bring them directly to the product that was shown.  Instead of redirecting them to the main page of your site.  Anyone that has ever been redirected to an unexpected web page knows the annoyance of trying to find that perfect product again.

No one should have to search for what you are advertising.  That should be the easy part of the process for them.  If they do have to search they are likely to give up and find it somewhere else.

The website should have a similar design to your advertisement.  The advertisement is what drew them in to start.  If your advertisement has a lot of fancy font and vibrant images but your website is a simple HTML page people will be put off.  Expectations are drawn from advertisements before they visit your site.  Be sure you match them.

People tend to scroll through Facebook quickly.  If your ad has a lot of words or is too messy no one will stop to look at it.  Facebook is used when people are on breaks at work or relaxing.  They do not want to stop to read a book about why your product is better than your competitors.

Make pictures the focal point of your advertisement.  Pictures capture the attention of people more than blocks of words.  Remember to explain what your product or service is but do it in as few words as possible.  Simplicity is more appealing and will make people want to learn more about an interesting post.

2. Right Ad in Right Place

Facebook advertising easy retarget

Facebook allows you to change the placement of your ad.  This is helpful because you are able to place your advertisement in the perfect spot where people will be more likely to pay attention to it.  Depending on what type of business you have you will want a different position.

The mobile newsfeed is popular because many people use their mobile devices for their searching purposes.  When making a buying decision they will do a quick search on their phone to see if it is a good purchase.  Even though many people see your ad on mobile devices it does not mean you are going to get a lot of purchases.

Research tends to take place on mobile devices.  People will “like” a page and forget that it existed.  It is a great way for your brand to become more familiar because they are likely to see your ad again.

The desktop newsfeed gives you access to an area optimized for making sales.  It is able to give you ample room for a link and a description on the product.

The desktop column is much more cost effective even though it does not reach as many people.  The downside is you have less room to fit your information in.  Your image is going to be shrunk and so will your text.  This type of advertisement will attract the attention of current customers that want to be return customers.  It is not as likely to get you new customers.

3. Always be Credible

Be credible

Businesses want their company to look good.  Customers know that advertisements are a bit over the top.  It is the business’s job to make their product look like the only choice on the market.  With that being said, do not embellish too much.  If you make promises that you know your business cannot back you are going to have very angry customers later.

Tell the truth about your product.  Talk up the aspects of it that are great.  The parts that are better than other company’s.  That way all of your customers know what they are getting and will not be disappointed by outlandish promises.

4. Color Makes it Pop

collorful ad does matter

People love color.  It helps to draw more attention to your advertisement.  That does not mean you have to have a rainbow on your advertisement.  Using a simple two or three colors can be just as exciting.  Pay attention to the colors you choose.  Try choosing colors that are contrasting so they will stand out from each other.

Remember that Facebook already uses blue and white as the color scheme.  If your ad is primarily blue and white it may be glossed over as a Facebook routine post.

When creating an advertisement make sure you are able to see everything clearly.  Try to avoid using fonts that can be hard to read.  If your font is not clear people are not likely to work to read it.  Instead they will skip over your advertisement and move on to the next best thing on their feed.  Using a font or two that are easy to read can bring attention to different aspects of the picture.

If you are having a sale you may want the word sale in a different font or have a different size to show it is an exciting event that they must participate in immediately.  Tread carefully with using many different fonts in one advertisement.  Even if your fonts are clear to read there is no need to change your font every word.  This will disrupt the flow of your words and will be a headache for your potential customers to decipher.

5. Location Images

location images

Facebook is able to reach people in all areas.  A good advertisement will be catered to who you are servicing.  If you are based out of Iowa but are starting to open agencies in Wisconsin you should change your images to reflect that.

Location images make people feel more connected to a brand.  If someone recognizing an image and it is an area you see all the time you will be inclined to use that brand.  They are more home-grown and trustworthy.

6. Power of Free

free products

Who doesn’t get excited when they hear the words free?  Free trial, free food, free products are great!  It can be a way to get your product to potential customers and get them to come back for more.  Of course it would be bad business to give all your product away for free.

There are ways to make people feel like they are getting free product when they are making a purchase.  Buy one get one sales are exciting and can help you to increase your sales while keeping customers happy.  Advertise new products with tried and true product and throw in a sample with purchases already being made.

When advertising with Facebook there are many aspects to consider.  So many people have access to your advertisement and it can be a great jumping point for a business to gain customers.  The difference between a good ad and a bad ad is one that circulates.  If your ad catches people’s attention more people are going to give it a “like”.  The more people like it the more their friend’s will see it.

An ad circulating through Facebook can reach hundreds or thousands of people quickly.  Your business must utilize these design tips to make sure your advertisement gets noticed.

5 Reasons to Use Retargeting Ads

what is retargeting adsAnyone selling through a website should use retargeting.  It is an amazing tactic to make sure people purchase your products.  Retargeting can help you reach potential customers.  Those that are already interested and will likely complete a purchase.  Retargeting is easy to set up and will help you bring in more customers.

When using a link based retargeting strategy you have a link that is used for advertising.  Once someone clicks that link they will start to see the retargeting ads that you have created.  Why this tactic works so well can be explain by 5 principles.  You gain trust, it is easy, you will have more conversions through reminders, and it is quick to set up.

Testimonials

easy retarget testimonial

In a world where advertisements are everywhere people have started to zone out when they realize there is a sales pitch coming.  An advertisement is only effective if it captures the attention of the consumer.  Something that is widely popular for any product is testimonials.  A real person reviewing the product and telling their honest option of it.

Testimonials are great because people who love your product already are happy to share their experience with others.  Potential customers are more likely to trust a friend that has tried a new weight loss shake versus trusting the company that has produced it.  People expect companies to make their products out to be better than they are, but they trust their friends to make a good recommendation.

People Love People

testimonial thank you

Facebook is a site that is centered around staying connected with people.  When people are scrolling through their page they expect to see their friend’s experiencing their lives.  Work with the natural flow of their page and advertise your service or product by showing someone using it.

People like pictures of people that are happy.  We want to be happy ourselves and are likely to want a product or service that helps us achieve that.

This will allow people to be drawn to the advertisement to figure out what is happening instead of turned away because they are being sold something.  It can also show that your product is desirable because the people are using it and enjoying themselves.

Urgency

How Retargeting works

Retargeting is not like other tactics.  It is is tracked and will start as soon as your link is selected.  People will begin to see your retargeting ads as soon as they have left your page.  Your brand and products will stay fresh in their mind because your ads will always be there to remind them that they want to make a purchase.  If your ad makes them believe that they need to make a purchase now or miss out it is more likely that they will.  People hate to miss out on a good deal.

Audience’s Interests

Audience interest

Always think of the audience you are looking to attract.  Find your niche and tailor your ads to appeal to those people.  If you are selling RV’s you will want an add that appeals to anyone that travels and likes to camp.  Choose the two ideas you want to use and then create your ad from them.  These ideas should meet in the middle so you are able to appeal to two audiences at the same time.

When you get to know your audience you are able to use strategies to make your ad more appealing to that group.  Something to keep in mind is color.  Depending on your age group you will want to use different color schemes for your ad.  The younger generation likes warmer colors like red and the older generation prefers the cool colors like blue.  While this does not always fit it can be a way to start your design.

More Conversions

conversion ads

Every website has traffic.  Whether it is people that are interested or those that have stumbled on it by accident.  When a company wants to see is those accidental clicks turning into profit or conversions.  Meaning people are coming to your website to make a purchase and follow through.

Many people research extensively before they make a purchase.  You may have someone that visits multiple times before they make their final decision.  Retargeting is optimized for people that already know your product.  They have seen your website before and are already interested in making a purchase.  When they use your retargeting link they are more likely to complete a purchase.

If your company has not begun to use retargeting you are missing out on potential customers.  Every person that clicks away from your website could potentially make a purchase from another company or not make a purchase at all.  With retargeting those potential customers can be your converted customers.

That means more traffic, more profit, and more brand awareness.

Top 10 Crowdfunding Sites 2017 –

The Best 10 Crowdfunding Sites of 2017

Crowdfunding is a method where capital is raised through the collective effort of people, be it family, customers or random individual investors who are all share a common interest. Below you’ll find a list of the best websites around right now that showcase crowdfunding.

Brought to you by the leaders in Crowdfunding marketing software, EasyRetarget.

1). Kickstarter

kickstarter band campaign

Perhaps the site that is thought of most when the term crowdfunding site is mentioned and for good reason. This site was the place where a few popular products got their first bit of limelight and showed signs of great interest being developed, products such as the Pebble Watch, Ouya game and a refreshed take on the classic show Reading Rainbow. Entrepreneurs seeking funding from potential investors will publish a goal along with a timeframe for money to be pooled together before it runs out. As part of the plan to get potential investors further interested in the project, the entrepreneurs behind the campaigns will design a variety of exclusive rewards at different levels of funding. Perhaps one of the coolest things about the model that Kickstarter uses is that it removes a lot of risk from the equation for the funders, it does this by only making charges on their credit cards after the projected goal is reached.

2). Indiegogo

Indiegogo is similar to Kickstarter in concept but different in the execution of its funding strategy. Unlike the all in play of Kickstarter where no money gets released until the goal is met, Indiegogo works on a flexible funding model that emphasizes that any bit of funding helps to move the project along. You’ll find a lot more of a focus on initiatives vs actual physical products on Indiegogo. There’s also a pretty cool benefit for funders through the site’s partnership with popular retailing brands like Amazon and Brookstone along with other integrations with business leading partners like Vimeo and Amplifier. Many successful projects can point to Indiegogo as being the reason for their growth and evolution into what they are today. Projects like “An Hour of Code for Every Student”, the “Jolla Tablet” and the Bluesmart carry-on luggage.

3). GoFundme

It may seem like crowdfunding platforms are only for gadgets and for all things tech related but that is far from the case. If social change and advocacy is more up your alley then GoFundMe is one of the perfect alternatives. It has been used to raise money for a variety of reasons, from funding for families who’ve lost people they love or their homes thanks to tragedy to funding for supporting the relief campaigns for disasters and medical research for advancements in that field. It has even been used for funding by the wellwishers of newlywed couples. Recently campaigns raised $5 million to relieve the pain of the families who were affected in some way by the mass shooting in Orlando and $600,000 was contributed by funders to further efforts in developing research into a little known but terrible type of cancer, synovial sarcoma.

4). YouCaring

This platform is like GoFundme but is even more focused on helping out people who are affected by various unfortunate circumstances of life. YouCaring has grown into being a massive force in supporting families and individuals who are in need during their times of sadness. It features similar goal and level based funding for users to set up on their YouCaring page while also operating on a system where anything that potential funders can give is appreciated. There is also a handy feature for users where they can access funds daily if needed, something that may seem insignificant at first thought but when there is a need to deal with with pressing medical bills and other major expenses it is anything but that.marketing kickstarter now

5). Crowd Supply

Crowd supply is a bit more niched focused than some of the other sites on this list, with a sharp focus on ideas that may never be found on the other crowdfunding platforms. It could even be considered a Kickstarter aimed at hackers. The projects found on Crowd Supply can fall into the category of uber-geeky and certainly not among the run of the mill gadgets or trinkets. If projects like a budget-based stick PC or perhaps the greatest hacking keyboard mankind will ever see, then Crowd Supply is the right place for you to check out.

6). Crowdfunder

Now you may have bigger interests than funding the next waterproof floating pet jacket with USB charging ports, and you want to embrace your inner venture capitalist then this is the site for you. The more money you put up the bigger your share of the pie, literally that is, bigger stakes in the company. With that said, for such a big claims to the results of a successful project, Crowdfunder requires a lot out of its investors. There is a minimum required investment which is not for those who are not ready to part with their money, this minimum can be thousands or in the tens of thousands depending on the project. The upside to this of course being that if you are savvy enough to pick and invest in the right project you can reap some rather large rewards.

7). Experiment

Just maybe you don’t care about the outcome and simply want to experiment, then this aptly named website might be right up your alley. Experiment has the all or nothing funding model baked in so you funds are safe if the goals of the project are not met. You can also relax a bit and invest in whatever you want as every project that is posted to the site must be approved by the admin. The website states that anyone is invited to submit their proposal but it will only be approved if the project is viable and the science behind it is proven. Another nice perk is that you can enjoy the view of what happens behind the scenes as the project takes off, the whole scientific effort has to be made transparent to anyone who decides to back it. An approach that seems to be working as more than 20 scientific papers have been published through the efforts of campaigns done through Experiment.

 

8). Chuffed

Non-profit fans may be wondering where is all the love for nonprofits, if you’re among them you can stop worrying. Chuffed was built from the ground up specifically for projects and groups that want to draw attention to social issues. A similar play to the above requirements of Experiment are involved here, anyone can submit their project but again must be approved by the staff of the site. There is a request for the project pitch to be summarised into 50 words or less which seems to be there to increase the speed in the approval process. A project that can be explained completely in such a small word count shows the amount of thought that went into its conception and how committed they are to making it a success.kickstarter-dashboard

 

9). Patreon

As social platforms like YouTube continue to evolve with people being able to express their creative skills, it was only a matter of time before a platform like Patreon emerged. It was founded in May 2013 and provides a way for creators and artists to be supported by their fans while working on the things they enjoy. The funders of creators are called patrons and every time a creator publishes something new, a set amount that is pledged by the patrons is released. A cool factor is that the platform allows the patrons a certain amount of interaction with their favorite creators in a way that was not necessarily possible before.

10). Tilt

This crowdfunding platform is especially popular among college students and really embraces the social movement that is being pushed in so many mediums today. It was built with a focus on being used on mobile devices and for small groups. As with any areas that have built a following, bigger brands like ESPN have tried to get in on the action and hit making DJ duo the Chainsmokers were even able to pull off a fan funded tour that sold out in two hours with the first college on the stop being sold out in 20 minutes. Tilt as a platform that unified the the social dynamics of the web with the traditional practices of commerce.

There you have it, ten of the best crowdfunding websites out there. As time goes on they may remain on the list or be replaced by new contenders but for now these are the cream of the crop.

Related Reads:

1). How to Setup Facebook Retargeting Ads to Help Fund  Your Campaign

2). KickStarter Marketing Tips

how to setup facebook retargeting ads

How to setup Facebook Retargeting Ads in 15 Minutes

How to setup Facebook Retargeting Ads

When it comes to Facebook for the typical user, seeing an ad for a recently visited website as they scroll through their feed looking for the usual cat videos and meme posts may seem like magic.

Digital Marketers who are trained to see between the lines know that it’s not magic but retargeting in action. Retargeting is one of the best advertising strategies that can be used for closing in on sales and it also gives some of the greatest returns that you can get on your ad spend.

The way that retargeting works on Facebook is rather straightforward. It puts you in a position that allows you further engage with people who have been on your website but didn’t complete the final step of hitting that buy button or taking another action that you wanted them to. There are numerous offers that you can pursue to see what the customer will respond to best, perhaps a discount will sweeten the deal even further, or maybe free shipping will make them pull out the credit card? There’s nothing stopping you from running a split test to see which offer will convert best.

how to setup facebook retargeting ads in seconds

To put these strategies into motion for your campaigns you will have to begin by understanding how to create and iterate on Facebook retargeting campaigns. The guide we’ve put together below will go a long way in helping you do just that.

Just what is Retargeting?

Let’s take a step backwards for a moment and learn about the process from the ground up. Retargeting is a marketing tool that has proven to be an extremely effective tool for reaching people that have shown interest in your website and product offerings on other mediums like Facebook. This is very powerful as sometimes for whatever reason, someone might not complete a transaction and then end up forgetting about it but retargeting allows you to remind them about why they were looking at your product or service in the first place.

To get a visual breakdown of the process, take a look at the below image from roarlocal.com:

how retargeting ads work

The Custom Audiences feature on Facebook allows you to place a bit of code on your website that then places a tracking cookie on your visitors computer. This code then broadcasts the information to Facebook detailing which pages were viewed on your website by each visitor.

With this data in hand you are then able to use the preferences of your Custom Audience to retarget different segments. An example being, retargeting people who browsed an item a few times or someone who added items to their cart but didn’t complete the purchase.

For a real world example of this in action, we recently ran a retargeting campaign on Facebook for an auto dealer in Ocean Crest San Diego. We keyed in on people who looked at specific cars on their site.

There was a great chance that if they looked a certain models they were interested in making a purchase or learning more so we then showed them an ad on Facebook that gave them more information and took the chance to show an impressive image of the car.

facebook ad example

Using images that look great in your ads will help with getting the attention of your audience on Facebook

It turned out that the earlier assumption was correct, the results of the campaign produced great results for us and the client. Conversions increased by a whopping 44%!

When used right, retargeting is a very very powerful tool that enables you to re-engage with and further educate your customers which can make them much more comfortable with making a choice about your product or your services. Next we’ll go through a step by step process at creating your first campaign that will have you churning them out in no time.

The 5 Step Process to Creating a Facebook Retargeting Campaign

Ok so you’re now ready to setup your Facebook Retargeting campaign, going through these simple steps in sequence will have you in business. To follow these instructions you will need to already have a Facebook account that lets you manage business ads.

 

1. Log in to your Facebook Ads then hit Audiences

Using the dropdown menu after clicking on Business Manager at the top left-hand side of the screen you’ll find Audiences, which is the option we want to select.

 

2. Click on Create Audience and select Custom Audiences

Next using the top left of the screen again, we’ll look for Create Audience. Since we’re interested in getting a retargeting campaign going we’ll need to choose Custom Audience, the powerful feature that lets us target the specific people who take specific actions when they visit a website.

facebook power editor

3. Select Website Traffic

As you’ll see there are a variety of options but for our purposes right now we’re solely interested in the option Website Traffic so that we can target the people who came to our site.

setting up facebook retargeting ads

4. Using the Drop-down List Choose the Target Audience

The following screen will give you the below options for creating your desired audience for targeting.

  1. Anyone who visits your website
  2. People who visit specific pages
  3. People visiting specific web pages but not others
  4. People who haven’t visited in a certain amount of time
  5. Custom combination

facebook retargeting ads example

The image above gives you an idea of how it would look if we were to set up a custom audience for people who are visiting a blog. You can further fine-tune the audience by setting a specific date range and naming it.

 

5. Place The Pixel Code on Your Website

To begin making use of retargeting you’ll need to have the pixel (tracking) code on your website.

The pixel is the name giving to the code that is placed on your website for tracking visitors. Why the name pixel? Because that’s literally what it is and does. A small 1×1 transparent pixel is placed on the pages of your website. The visitors won’t see the pixel but it will track the pages that they visit and can inform you of the actions that they’ve taken to arrive at the pages.

To find your unique pixel code you’ll have to head over to the Audiences section of your Ads Manager, select the new retargeting campaign that we just created, click on the Actions button and then View Panel from the dropdown menu that appears.

create facebook audience

This is where you’ll find your pixel base code (the one in the image is blurred for privacy reasons but yours will be fine), for placing on your website. It’s a simple process but if you’re not comfortable with doing it then speak to your web developer to get it going.

facebook retargeting

After it’s in place the campaign can now begin and you can track your results!

Getting the Most Out of Your Retargeting Campaigns

To give your campaigns the best chances of being successful it’s a good idea to have a plan in place for commanding the attention of your targeted audience and making sure that they have a reason for re-entering your sales cycle.

Always have a clear goal in mind of the specifics that you have for your campaign. Who do you want to target? What do you want them to do? The answers to these questions will greatly influence the outcome of your retargeting campaigns and help you understand if they are successful or not.

facebook retargeting ads

After you’ve answered these questions then you can create an ad that will stop your audience in their tracks and make them re-engage with you. We’ve provided another example below that does a great job of this. It’s eye-catching and encourages the viewer to make an action by giving them the right incentives to go to Amazon and make a decision today.

Using the above steps and principles will give you a solid foundation for starting your rockstar retargeting career. To spot opportunities for improvement don’t forget to make use of split A/B testing to see which ads give you the best results and never stop testing.

Of course if this seems difficult or “too technical” in nature; there is a much easier solution. That would be us, Easy Retarget. Our software helps automate the retargeting process for you so that in about 15 minutes you’ll have retargeting ads ready to go on Facebook!

EasyRetarget Makes Retargeting Super Simple

Our software EasyRetarget allows anybody to run retargeting ads to any website! That’s right if you’re raising money on Kickstarter, selling products on Amazon, or offering hand crafted goods on Etsy, with easyretarget; you can run retargeting ads back to your promotional page. It even works if you’re promoting an affiliate offer!

See how easy retargeting is with EasyRetarget!

 

KickStarter and CrowdFunding Marketing Community

Somebody smart once said, “The greatest success hack of all time is surrounding yourself with successful people.” 

And that my friends seems to be true.

Think about it.

Why is it that celebrities hang out with other celebrities?

Why do millionaires network and hang out with other millionaires?

Why is it that NBA all start players like Kobe, Durant, Lebron, Wade, Carmelo, and Chris Paul are always seen together on vacations in the offseason or practicing together on a private backyard court?

These players could easily spend time with their old high school or college teammates yet they choose to surround themselves with the other best players in the league.

The reason and logic is simple.

You grow and learn from the people you surround yourself with.

That is why we have decided to put together a private Kickstarter and Crowdfunding Marketing Community on Facebook that will act as our very own private mastermind for sharing Crowdfunding marketing strategies and techniques.

Inside this private Facebook group we invite you to network with other successful crowdfunding marketing consultants to share success techniques, ask questions, network, collaborate, and grow your expertise when it comes to your own crowdfunding campaign.

crowdfunding community

 

Ten Questions You Have to Ask Before Creating Your First Kickstarter Campaign

Kickstarter has demonstrated some seriously awesome results in recent years. Since its launch in 2009, over $600 million in funds has been pledged to more than 40,000 projects, funded by around four million backers. If you have a great idea and are thinking about starting a Kickstarter campaign to get some funding for it, check out these ten tips to get you started.

1). How do I want to explain my idea?

The first step to building a Kickstarter campaign is to figure out how to ask potential funders for their help. Start by explaining in detail what exactly you need the money for, how you plan to use the funds, and why these funds are necessary for your project to go forward. Try to avoid being vague or misleading; you want to gain viewers’ trust so that they will choose to help support you. 

2). How do I decide how much to ask for?

The downside to Kickstarter is that if your project doesn’t meet its goal, you won’t get any funding at all. That means that even if you are just a dollar short of you requested funds, none of your funders will be charged and you won’t get a dime. Setting too high of a goal means that you run the risk of not reaching it. Setting too low of a goal may leave you with not enough money to complete your project. So take into account all of the costs that are associated with your project, and try to ask for as close to the amount you expect to need as possible. Don’t forget to factor in the five percent fee that Kickstarter collects if your project is funded, as well as the processing fees that Amazon charges.

3). Is there a way to ensure that Kickstarter chooses to accept my project?

Make sure that you follow all of Kickstarter’s official guidelines when posting your project. Also, try to back up your numbers and ideas with figures, technical drawings, photos, or other helpful documents to make your ideas seem as developed as possible.

4). Why do some people create videos for their projects?

While videos certainly aren’t required, Kickstarter recommends them, because projects with videos are fifty percent more successful than those without them. If you choose to include a video, make sure you read our top 5 Kickstarter video marketing tips!

kickstarter video tips

5). Should I offer a reward, and if so, what do I offer?

Rewards are a great way to earn backers, because people are more likely to offer funding if they feel that they are getting something in return. If you choose to offer a reward, you’ll want to offer different rewards for different levels of funders, to encourage higher levels of funding. For example, the creator of the iOS app 1 Second Everyday offered the app for free to anyone who donated one dollar to the project. Those who pledged more than $150 got rewards like their name in the app’s credits or an invitation to a private party at the creator’s home. The person who pledged the highest amount of funding received a visit from the creator himself, who promised to fly anywhere in the U.S. for the meeting.

6). Who decides how long my project will last?

Kickstarter projects are open for pledges anywhere from one to sixty days, and you get to choose the length. Kickstarter recommends shorter campaigns, about thirty days or less, because these have proven to be the most successful.

7). Which category is right for my project?

Kickstarter classifies projects in one of thirteen categories, including art, comics, dance, design, fashion, film, food, games, music, photography, publishing, technology, and theater. An additional thirty-six sub categories divide the projects even further. Try to choose the category and sub categories that best describe your project.

8). How often do I need to update those who helped fund my project?

It’s entirely up to you how often you choose to update your backers. Some people update them every day, while other space out their updates more. You can also choose to show these updates publicly on your Kickstarter page, or to share them only with backers.

9). How do I get the word out about my Kickstarter project?

The first step in publicizing your new campaign is to reach out to your family and friends. Try to take a personal approach, if possible. The next step is to go public. You may choose to create a press release to send to local print, radio, or TV stations, or to bloggers and other online media venues that may be interested in your project.

10). So how do I get started?

Once you know what you plan to do with your campaign and how you plan to do it, it’s time to build your Kickstarter project. Begin on Kickstarter’s Start page, and choose the option “Start Your Project.” Choose a catchy and interesting title that will be easily remembered by anyone who sees it, as well as an image that represents your project well. Create a brief bio about yourself and include links to your social media accounts or website. After you submit your project, it will take Kickstarter a few days to review it. If they reject it, don’t worry, you’ll have the chance to review any reasons that they provide and to revise your project and appeal the decision.

Five Ways to Nail Your First Kickstarter Video

In recent years, Kickstarter has earned a reputation as a great resource to help all sorts of projects get off the ground. Funding from people around the world through Kickstarter has helped launched businesses, create awesome new products, fund humanitarian projects, and more. With the wealth of projects that exist on Kickstarter just waiting to be funded, making your project stand out can be a challenge. But having an awesome video can go a long way towards achieving that. Here are five ways to make sure that you first Kickstarter video nails it.

1). Keep it short and sweet.

In today’s fast paced world, potential funders are too busy to watch a five minute or longer video. If the first ten seconds of your video doesn’t catch their attention, they aren’t going to watch the rest, regardless of how short it is. So start with something catchy to draw viewers in and get them interested in your ideas.

After you have a catchy introduction statistics show shorter videos perform best per the limited attention span of viewers, mentioned above. There are exceptions to recommended length. If you have a great production team, remarkable product, and some other spectacular elements to your video (celebrities, interviews, media, press); then you may get away with a longer video. (see point #3’s example)

2). Make sure your video is completely legal

Copyright laws apply to your video regardless of whether your project is of a personal or business nature. So avoid using any copyrighted music, images, or logos in your video. If you can’t make your own, check out sites that offer content that is royalty-free, including Vimeo, Free Music Archive, or TuneFruit.

3). Keep your video true to yourself and to your project

Anyone who has ever visited Kickstarter’s site has likely noticed that the ideas of community and personality are highly valued. Funders want to know who they are backing, and why they should be backing those people. When you film your video, make sure that your passion and energy for your project shines through. You’ll also want to show viewers why they should trust you to follow through with your ideas.

Note: Now Pono for example has raised over 6 million dollars to date via their kickstarter marketing campaign. Their video (seen below), breaks rule #1 with over an 11 minute video introducing their product. However, they adhere to just about every other tip on the list including an introduction that sparks massive curiosity. After watching for 10 seconds you’ll begin to wonder, “What does Pono sound like? How is the technology superior to other audio devices?  And, what other celebrities might I see supporting this product?”

4). Cover all of the important points

Potential funders need to know a few important details about your project, all of which you’ll want to incorporate into your video. First, tell them who you are and the story or inspiration behind your project. Once again, keep it personal and let your passion show. Next you’ll need to actually ask people to support you. Let them know why your project is important and why you need their money to succeed. You should also follow this up with a description of your rewards and how awesome they are, to draw funders in. Make sure to mention that without viewers’ support you won’t reach your goal, which means that you won’t receive any funding at all. Finally, make sure to thank everyone profusely.

5). Make a lasting impression

You’ll want to finish your video with a final plea and a reminder about your awesome rewards, including video or photos of them, to help seal the deal with funders. Finish with a call to action, to help grab anyone who hasn’t quite decided whether or not to add their funding. This is your last chance to make an impression, so make it count.

Bonus:

Remember you can use EasyRetarget as your go to KickStarter Marketing Software to reach your funding goals by quickly, easily, and affordably retargeting your campaign visitors on Facebook. Facebook retargeting is a surefire way to boost the visibility of your campaign to those individuals who have already expressed interest in supporting your vision.

10 Tips You Need To Know Before Launching Your Kickstarter Campaign

When it comes to Kickstarter, you’ve got one launch – one make-or-break shot to move up the rankings and get the exposure necessary to fund your campaign. Easy Retarget was built by a team with multiple crowdfunding campaigns under their belts. We’ve been through it, and trust us, these tips are crucial for a successful campaign. Here are ten top tips for executing a stellar Kickstarter campaign, and yes #11 is using Easy Retarget ;):

  1. Quality counts.

Everything you produce should be high quality – your presentation should look as professional as possible. If something doesn’t look good, don’t show it. Find a professional photographer to help you produce high quality photos that showcase your product effectively.

The best videos are those that show what’s cool about the project and cause viewers to like and want to support the creator. Have a compelling story scripted out before you shoot your video, and create a clear call to action at the end. Include some outside testimonials from friends for social proof.

kickstarter marketing

  1. Create attractive rewards.

To motivate your backers, you need to have rewards people can get excited about, and those rewards should offer good value for money. Calculate exactly how much your business requires to go forward, and don’t ask for any more than you absolutely need.

Don’t forget to account for Kickstarter and Amazon Payments fees, as well as taxes and the cost of all the rewards you’re giving out. Come up with rewards and price points that allow you to meet your goal while giving participants a great deal.

  1. Move beyond your comfort zone.

Nothing attracts a crowd more than a crowd. You need to create a crowd that is clamoring for your product before your campaign even launches. You don’t want to publicly share a campaign that has zero money in it. Contact your friends and family several times before launching, and get your network primed for first day funding and shares to maximize your results.

You have to be willing to put yourself out there, and ask friends, family, and strangers for help. For more introverted types, this can be intimidating, but it is essential in order to communicate your passion about your project to your supporters. This is what connects people to your project emotionally, and motivates them to want to see you succeed.

Kickstarter marketing tips

  1. Be the force behind the project.

Founders should have a say regarding every part of the project, and need to be the face of the campaign.  Backers are more willing to contribute to a project when they can see that the creators are serious and enthusiastic about it.

You need to be prepared to share your plan of action in as much detail as possible. Break down your timeframe – tell people when things are going to happen, and where the money is going to go. Make your estimates as precise as possible.

  1. Motivate people to help.

Remember that you aren’t just selling a product, you’re selling yourself. You need to effectively communicate your story and get people excited about participating in a new endeavor. For some people, helping to launch something great means much more than just receiving a product.

You need to capitalize on telling an inspirational story and offer people reasons to support your campaign. Always ask yourself, “In what way does this improve or transform this person’s life?” Answer that question through your Kickstarter copy and video, and you’ll have no difficulty motivating others.

marketing kickstarter now

  1. Engage the community.

It’s important to create a good relationship with the community by being honest and upfront with them about everything. Share details about what you are doing and why you’re doing it. Provide frequent updates and respond promptly to comments and messages.

Reach out on social media and encourage followers to share your stuff. You want to maximize all social sharing and press for the first 48 hours of launch. Some press leads to more press, which drives even more revenue.

  1. Organize, organize, organize.

Everything should be written down, accounted for, and stored in one place. Campaign emails should also be organized in order to keep track of information going back and forth, so you can stay up-to-date on correspondence.

You’re going to have a tremendous volume of information to keep up with, and if you aren’t keeping up with it, you are going to have problems.

etsy marketing

  1. Invest in newsletter marketing.

Even the very best products would likely fail in the marketplace without the right exposure. Use email marketing to send newsletters to all of your subscribers.

Be sure they are compelling by including graphics, ensuring that key information is at the top, and providing quick access to all of your rewards.

  1. Turn your backers into friends.

Even with the backing of friends and family, you’ll still need to reach a large number of people with whom you share no prior relationship. Utilize your campaign to become better friends with your audience.

Respond to every single comment from them, and let them know you are there if they have questions. You should always be sincere, transparent, and giving. This motivates backers to spread the news about your campaign and encourage others to participate.

kickstarter tips

  1. Avoid sending mass messages.

While it is essential that you create newsletters and correspond with your supporters, it’s important to do it correctly. No one likes mass messages for the simple reason that people want to feel special.

If you want people to contribute to your campaign, you should invest the time to write a personalized email to every contact. Custom tailor your messages to indicate that you’re actually talking to each individual separately.

These aren’t just people that bought a product on Amazon – they’re your earliest and most enthusiastic supporters. You should send an individual, personalized thank-you email to every backer within 24 hours of receiving their pledge.

Your biggest supporters can quickly become your most vocal critics if you ignore them. Send consistent updates – share your product development progress and provide company updates to make your supporters feel that they’re part of your project.

 

Bonus: Use Facebook Retargeting Ads to Increase Conversions

Easy Retarget amplifies all of the tactics above thanks to the power of retargeting. See what Easy Retarget’s all about and create your first ad for free!

TRY IT OUT