The Blog

Top 10 Crowdfunding Sites 2017 –

The Best 10 Crowdfunding Sites of 2017

Crowdfunding is a method where capital is raised through the collective effort of people, be it family, customers or random individual investors who are all share a common interest. Below you’ll find a list of the best websites around right now that showcase crowdfunding.

Brought to you by the leaders in Crowdfunding marketing software, EasyRetarget.

1). Kickstarter

kickstarter band campaign

Perhaps the site that is thought of most when the term crowdfunding site is mentioned and for good reason. This site was the place where a few popular products got their first bit of limelight and showed signs of great interest being developed, products such as the Pebble Watch, Ouya game and a refreshed take on the classic show Reading Rainbow. Entrepreneurs seeking funding from potential investors will publish a goal along with a timeframe for money to be pooled together before it runs out. As part of the plan to get potential investors further interested in the project, the entrepreneurs behind the campaigns will design a variety of exclusive rewards at different levels of funding. Perhaps one of the coolest things about the model that Kickstarter uses is that it removes a lot of risk from the equation for the funders, it does this by only making charges on their credit cards after the projected goal is reached.

2). Indiegogo

Indiegogo is similar to Kickstarter in concept but different in the execution of its funding strategy. Unlike the all in play of Kickstarter where no money gets released until the goal is met, Indiegogo works on a flexible funding model that emphasizes that any bit of funding helps to move the project along. You’ll find a lot more of a focus on initiatives vs actual physical products on Indiegogo. There’s also a pretty cool benefit for funders through the site’s partnership with popular retailing brands like Amazon and Brookstone along with other integrations with business leading partners like Vimeo and Amplifier. Many successful projects can point to Indiegogo as being the reason for their growth and evolution into what they are today. Projects like “An Hour of Code for Every Student”, the “Jolla Tablet” and the Bluesmart carry-on luggage.

3). GoFundme

It may seem like crowdfunding platforms are only for gadgets and for all things tech related but that is far from the case. If social change and advocacy is more up your alley then GoFundMe is one of the perfect alternatives. It has been used to raise money for a variety of reasons, from funding for families who’ve lost people they love or their homes thanks to tragedy to funding for supporting the relief campaigns for disasters and medical research for advancements in that field. It has even been used for funding by the wellwishers of newlywed couples. Recently campaigns raised $5 million to relieve the pain of the families who were affected in some way by the mass shooting in Orlando and $600,000 was contributed by funders to further efforts in developing research into a little known but terrible type of cancer, synovial sarcoma.

4). YouCaring

This platform is like GoFundme but is even more focused on helping out people who are affected by various unfortunate circumstances of life. YouCaring has grown into being a massive force in supporting families and individuals who are in need during their times of sadness. It features similar goal and level based funding for users to set up on their YouCaring page while also operating on a system where anything that potential funders can give is appreciated. There is also a handy feature for users where they can access funds daily if needed, something that may seem insignificant at first thought but when there is a need to deal with with pressing medical bills and other major expenses it is anything but kickstarter now

5). Crowd Supply

Crowd supply is a bit more niched focused than some of the other sites on this list, with a sharp focus on ideas that may never be found on the other crowdfunding platforms. It could even be considered a Kickstarter aimed at hackers. The projects found on Crowd Supply can fall into the category of uber-geeky and certainly not among the run of the mill gadgets or trinkets. If projects like a budget-based stick PC or perhaps the greatest hacking keyboard mankind will ever see, then Crowd Supply is the right place for you to check out.

6). Crowdfunder

Now you may have bigger interests than funding the next waterproof floating pet jacket with USB charging ports, and you want to embrace your inner venture capitalist then this is the site for you. The more money you put up the bigger your share of the pie, literally that is, bigger stakes in the company. With that said, for such a big claims to the results of a successful project, Crowdfunder requires a lot out of its investors. There is a minimum required investment which is not for those who are not ready to part with their money, this minimum can be thousands or in the tens of thousands depending on the project. The upside to this of course being that if you are savvy enough to pick and invest in the right project you can reap some rather large rewards.

7). Experiment

Just maybe you don’t care about the outcome and simply want to experiment, then this aptly named website might be right up your alley. Experiment has the all or nothing funding model baked in so you funds are safe if the goals of the project are not met. You can also relax a bit and invest in whatever you want as every project that is posted to the site must be approved by the admin. The website states that anyone is invited to submit their proposal but it will only be approved if the project is viable and the science behind it is proven. Another nice perk is that you can enjoy the view of what happens behind the scenes as the project takes off, the whole scientific effort has to be made transparent to anyone who decides to back it. An approach that seems to be working as more than 20 scientific papers have been published through the efforts of campaigns done through Experiment.


8). Chuffed

Non-profit fans may be wondering where is all the love for nonprofits, if you’re among them you can stop worrying. Chuffed was built from the ground up specifically for projects and groups that want to draw attention to social issues. A similar play to the above requirements of Experiment are involved here, anyone can submit their project but again must be approved by the staff of the site. There is a request for the project pitch to be summarised into 50 words or less which seems to be there to increase the speed in the approval process. A project that can be explained completely in such a small word count shows the amount of thought that went into its conception and how committed they are to making it a success.kickstarter-dashboard


9). Patreon

As social platforms like YouTube continue to evolve with people being able to express their creative skills, it was only a matter of time before a platform like Patreon emerged. It was founded in May 2013 and provides a way for creators and artists to be supported by their fans while working on the things they enjoy. The funders of creators are called patrons and every time a creator publishes something new, a set amount that is pledged by the patrons is released. A cool factor is that the platform allows the patrons a certain amount of interaction with their favorite creators in a way that was not necessarily possible before.

10). Tilt

This crowdfunding platform is especially popular among college students and really embraces the social movement that is being pushed in so many mediums today. It was built with a focus on being used on mobile devices and for small groups. As with any areas that have built a following, bigger brands like ESPN have tried to get in on the action and hit making DJ duo the Chainsmokers were even able to pull off a fan funded tour that sold out in two hours with the first college on the stop being sold out in 20 minutes. Tilt as a platform that unified the the social dynamics of the web with the traditional practices of commerce.

There you have it, ten of the best crowdfunding websites out there. As time goes on they may remain on the list or be replaced by new contenders but for now these are the cream of the crop.

Related Reads:

1). How to Setup Facebook Retargeting Ads to Help Fund  Your Campaign

2). KickStarter Marketing Tips

how to setup facebook retargeting ads

How to setup Facebook Retargeting Ads in 15 Minutes

How to setup Facebook Retargeting Ads

When it comes to Facebook for the typical user, seeing an ad for a recently visited website as they scroll through their feed looking for the usual cat videos and meme posts may seem like magic.

Digital Marketers who are trained to see between the lines know that it’s not magic but retargeting in action. Retargeting is one of the best advertising strategies that can be used for closing in on sales and it also gives some of the greatest returns that you can get on your ad spend.

The way that retargeting works on Facebook is rather straightforward. It puts you in a position that allows you further engage with people who have been on your website but didn’t complete the final step of hitting that buy button or taking another action that you wanted them to. There are numerous offers that you can pursue to see what the customer will respond to best, perhaps a discount will sweeten the deal even further, or maybe free shipping will make them pull out the credit card? There’s nothing stopping you from running a split test to see which offer will convert best.

how to setup facebook retargeting ads in seconds

To put these strategies into motion for your campaigns you will have to begin by understanding how to create and iterate on Facebook retargeting campaigns. The guide we’ve put together below will go a long way in helping you do just that.

Just what is Retargeting?

Let’s take a step backwards for a moment and learn about the process from the ground up. Retargeting is a marketing tool that has proven to be an extremely effective tool for reaching people that have shown interest in your website and product offerings on other mediums like Facebook. This is very powerful as sometimes for whatever reason, someone might not complete a transaction and then end up forgetting about it but retargeting allows you to remind them about why they were looking at your product or service in the first place.

To get a visual breakdown of the process, take a look at the below image from

how retargeting ads work

The Custom Audiences feature on Facebook allows you to place a bit of code on your website that then places a tracking cookie on your visitors computer. This code then broadcasts the information to Facebook detailing which pages were viewed on your website by each visitor.

With this data in hand you are then able to use the preferences of your Custom Audience to retarget different segments. An example being, retargeting people who browsed an item a few times or someone who added items to their cart but didn’t complete the purchase.

For a real world example of this in action, we recently ran a retargeting campaign on Facebook for an auto dealer in Ocean Crest San Diego. We keyed in on people who looked at specific cars on their site.

There was a great chance that if they looked a certain models they were interested in making a purchase or learning more so we then showed them an ad on Facebook that gave them more information and took the chance to show an impressive image of the car.

facebook ad example

Using images that look great in your ads will help with getting the attention of your audience on Facebook

It turned out that the earlier assumption was correct, the results of the campaign produced great results for us and the client. Conversions increased by a whopping 44%!

When used right, retargeting is a very very powerful tool that enables you to re-engage with and further educate your customers which can make them much more comfortable with making a choice about your product or your services. Next we’ll go through a step by step process at creating your first campaign that will have you churning them out in no time.

The 5 Step Process to Creating a Facebook Retargeting Campaign

Ok so you’re now ready to setup your Facebook Retargeting campaign, going through these simple steps in sequence will have you in business. To follow these instructions you will need to already have a Facebook account that lets you manage business ads.


1. Log in to your Facebook Ads then hit Audiences

Using the dropdown menu after clicking on Business Manager at the top left-hand side of the screen you’ll find Audiences, which is the option we want to select.


2. Click on Create Audience and select Custom Audiences

Next using the top left of the screen again, we’ll look for Create Audience. Since we’re interested in getting a retargeting campaign going we’ll need to choose Custom Audience, the powerful feature that lets us target the specific people who take specific actions when they visit a website.

facebook power editor

3. Select Website Traffic

As you’ll see there are a variety of options but for our purposes right now we’re solely interested in the option Website Traffic so that we can target the people who came to our site.

setting up facebook retargeting ads

4. Using the Drop-down List Choose the Target Audience

The following screen will give you the below options for creating your desired audience for targeting.

  1. Anyone who visits your website
  2. People who visit specific pages
  3. People visiting specific web pages but not others
  4. People who haven’t visited in a certain amount of time
  5. Custom combination

facebook retargeting ads example

The image above gives you an idea of how it would look if we were to set up a custom audience for people who are visiting a blog. You can further fine-tune the audience by setting a specific date range and naming it.


5. Place The Pixel Code on Your Website

To begin making use of retargeting you’ll need to have the pixel (tracking) code on your website.

The pixel is the name giving to the code that is placed on your website for tracking visitors. Why the name pixel? Because that’s literally what it is and does. A small 1×1 transparent pixel is placed on the pages of your website. The visitors won’t see the pixel but it will track the pages that they visit and can inform you of the actions that they’ve taken to arrive at the pages.

To find your unique pixel code you’ll have to head over to the Audiences section of your Ads Manager, select the new retargeting campaign that we just created, click on the Actions button and then View Panel from the dropdown menu that appears.

create facebook audience

This is where you’ll find your pixel base code (the one in the image is blurred for privacy reasons but yours will be fine), for placing on your website. It’s a simple process but if you’re not comfortable with doing it then speak to your web developer to get it going.

facebook retargeting

After it’s in place the campaign can now begin and you can track your results!

Getting the Most Out of Your Retargeting Campaigns

To give your campaigns the best chances of being successful it’s a good idea to have a plan in place for commanding the attention of your targeted audience and making sure that they have a reason for re-entering your sales cycle.

Always have a clear goal in mind of the specifics that you have for your campaign. Who do you want to target? What do you want them to do? The answers to these questions will greatly influence the outcome of your retargeting campaigns and help you understand if they are successful or not.

facebook retargeting ads

After you’ve answered these questions then you can create an ad that will stop your audience in their tracks and make them re-engage with you. We’ve provided another example below that does a great job of this. It’s eye-catching and encourages the viewer to make an action by giving them the right incentives to go to Amazon and make a decision today.

Using the above steps and principles will give you a solid foundation for starting your rockstar retargeting career. To spot opportunities for improvement don’t forget to make use of split A/B testing to see which ads give you the best results and never stop testing.

Of course if this seems difficult or “too technical” in nature; there is a much easier solution. That would be us, Easy Retarget. Our software helps automate the retargeting process for you so that in about 15 minutes you’ll have retargeting ads ready to go on Facebook!

EasyRetarget Makes Retargeting Super Simple

Our software EasyRetarget allows anybody to run retargeting ads to any website! That’s right if you’re raising money on Kickstarter, selling products on Amazon, or offering hand crafted goods on Etsy, with easyretarget; you can run retargeting ads back to your promotional page. It even works if you’re promoting an affiliate offer!

See how easy retargeting is with EasyRetarget!