The Blog

KickStarter and CrowdFunding Marketing Community

Somebody smart once said, “The greatest success hack of all time is surrounding yourself with successful people.” 

And that my friends seems to be true.

Think about it.

Why is it that celebrities hang out with other celebrities?

Why do millionaires network and hang out with other millionaires?

Why is it that NBA all start players like Kobe, Durant, Lebron, Wade, Carmelo, and Chris Paul are always seen together on vacations in the offseason or practicing together on a private backyard court?

These players could easily spend time with their old high school or college teammates yet they choose to surround themselves with the other best players in the league.

The reason and logic is simple.

You grow and learn from the people you surround yourself with.

That is why we have decided to put together a private Kickstarter and Crowdfunding Marketing Community on Facebook that will act as our very own private mastermind for sharing Crowdfunding marketing strategies and techniques.

Inside this private Facebook group we invite you to network with other successful crowdfunding marketing consultants to share success techniques, ask questions, network, collaborate, and grow your expertise when it comes to your own crowdfunding campaign.

crowdfunding community

 

Ten Questions You Have to Ask Before Creating Your First Kickstarter Campaign

Kickstarter has demonstrated some seriously awesome results in recent years. Since its launch in 2009, over $600 million in funds has been pledged to more than 40,000 projects, funded by around four million backers. If you have a great idea and are thinking about starting a Kickstarter campaign to get some funding for it, check out these ten tips to get you started.

1). How do I want to explain my idea?

The first step to building a Kickstarter campaign is to figure out how to ask potential funders for their help. Start by explaining in detail what exactly you need the money for, how you plan to use the funds, and why these funds are necessary for your project to go forward. Try to avoid being vague or misleading; you want to gain viewers’ trust so that they will choose to help support you. 

2). How do I decide how much to ask for?

The downside to Kickstarter is that if your project doesn’t meet its goal, you won’t get any funding at all. That means that even if you are just a dollar short of you requested funds, none of your funders will be charged and you won’t get a dime. Setting too high of a goal means that you run the risk of not reaching it. Setting too low of a goal may leave you with not enough money to complete your project. So take into account all of the costs that are associated with your project, and try to ask for as close to the amount you expect to need as possible. Don’t forget to factor in the five percent fee that Kickstarter collects if your project is funded, as well as the processing fees that Amazon charges.

3). Is there a way to ensure that Kickstarter chooses to accept my project?

Make sure that you follow all of Kickstarter’s official guidelines when posting your project. Also, try to back up your numbers and ideas with figures, technical drawings, photos, or other helpful documents to make your ideas seem as developed as possible.

4). Why do some people create videos for their projects?

While videos certainly aren’t required, Kickstarter recommends them, because projects with videos are fifty percent more successful than those without them. If you choose to include a video, make sure you read our top 5 Kickstarter video marketing tips!

kickstarter video tips

5). Should I offer a reward, and if so, what do I offer?

Rewards are a great way to earn backers, because people are more likely to offer funding if they feel that they are getting something in return. If you choose to offer a reward, you’ll want to offer different rewards for different levels of funders, to encourage higher levels of funding. For example, the creator of the iOS app 1 Second Everyday offered the app for free to anyone who donated one dollar to the project. Those who pledged more than $150 got rewards like their name in the app’s credits or an invitation to a private party at the creator’s home. The person who pledged the highest amount of funding received a visit from the creator himself, who promised to fly anywhere in the U.S. for the meeting.

6). Who decides how long my project will last?

Kickstarter projects are open for pledges anywhere from one to sixty days, and you get to choose the length. Kickstarter recommends shorter campaigns, about thirty days or less, because these have proven to be the most successful.

7). Which category is right for my project?

Kickstarter classifies projects in one of thirteen categories, including art, comics, dance, design, fashion, film, food, games, music, photography, publishing, technology, and theater. An additional thirty-six sub categories divide the projects even further. Try to choose the category and sub categories that best describe your project.

8). How often do I need to update those who helped fund my project?

It’s entirely up to you how often you choose to update your backers. Some people update them every day, while other space out their updates more. You can also choose to show these updates publicly on your Kickstarter page, or to share them only with backers.

9). How do I get the word out about my Kickstarter project?

The first step in publicizing your new campaign is to reach out to your family and friends. Try to take a personal approach, if possible. The next step is to go public. You may choose to create a press release to send to local print, radio, or TV stations, or to bloggers and other online media venues that may be interested in your project.

10). So how do I get started?

Once you know what you plan to do with your campaign and how you plan to do it, it’s time to build your Kickstarter project. Begin on Kickstarter’s Start page, and choose the option “Start Your Project.” Choose a catchy and interesting title that will be easily remembered by anyone who sees it, as well as an image that represents your project well. Create a brief bio about yourself and include links to your social media accounts or website. After you submit your project, it will take Kickstarter a few days to review it. If they reject it, don’t worry, you’ll have the chance to review any reasons that they provide and to revise your project and appeal the decision.

Five Ways to Nail Your First Kickstarter Video

In recent years, Kickstarter has earned a reputation as a great resource to help all sorts of projects get off the ground. Funding from people around the world through Kickstarter has helped launched businesses, create awesome new products, fund humanitarian projects, and more. With the wealth of projects that exist on Kickstarter just waiting to be funded, making your project stand out can be a challenge. But having an awesome video can go a long way towards achieving that. Here are five ways to make sure that you first Kickstarter video nails it.

1). Keep it short and sweet.

In today’s fast paced world, potential funders are too busy to watch a five minute or longer video. If the first ten seconds of your video doesn’t catch their attention, they aren’t going to watch the rest, regardless of how short it is. So start with something catchy to draw viewers in and get them interested in your ideas.

After you have a catchy introduction statistics show shorter videos perform best per the limited attention span of viewers, mentioned above. There are exceptions to recommended length. If you have a great production team, remarkable product, and some other spectacular elements to your video (celebrities, interviews, media, press); then you may get away with a longer video. (see point #3’s example)

2). Make sure your video is completely legal

Copyright laws apply to your video regardless of whether your project is of a personal or business nature. So avoid using any copyrighted music, images, or logos in your video. If you can’t make your own, check out sites that offer content that is royalty-free, including Vimeo, Free Music Archive, or TuneFruit.

3). Keep your video true to yourself and to your project

Anyone who has ever visited Kickstarter’s site has likely noticed that the ideas of community and personality are highly valued. Funders want to know who they are backing, and why they should be backing those people. When you film your video, make sure that your passion and energy for your project shines through. You’ll also want to show viewers why they should trust you to follow through with your ideas.

Note: Now Pono for example has raised over 6 million dollars to date via their kickstarter marketing campaign. Their video (seen below), breaks rule #1 with over an 11 minute video introducing their product. However, they adhere to just about every other tip on the list including an introduction that sparks massive curiosity. After watching for 10 seconds you’ll begin to wonder, “What does Pono sound like? How is the technology superior to other audio devices?  And, what other celebrities might I see supporting this product?”

4). Cover all of the important points

Potential funders need to know a few important details about your project, all of which you’ll want to incorporate into your video. First, tell them who you are and the story or inspiration behind your project. Once again, keep it personal and let your passion show. Next you’ll need to actually ask people to support you. Let them know why your project is important and why you need their money to succeed. You should also follow this up with a description of your rewards and how awesome they are, to draw funders in. Make sure to mention that without viewers’ support you won’t reach your goal, which means that you won’t receive any funding at all. Finally, make sure to thank everyone profusely.

5). Make a lasting impression

You’ll want to finish your video with a final plea and a reminder about your awesome rewards, including video or photos of them, to help seal the deal with funders. Finish with a call to action, to help grab anyone who hasn’t quite decided whether or not to add their funding. This is your last chance to make an impression, so make it count.

Bonus:

Remember you can use EasyRetarget as your go to KickStarter Marketing Software to reach your funding goals by quickly, easily, and affordably retargeting your campaign visitors on Facebook. Facebook retargeting is a surefire way to boost the visibility of your campaign to those individuals who have already expressed interest in supporting your vision.